Browsing by Author "Yodit Yared"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Factors Affecting Destination Preference of Tourists: An Empirical Study on Selected Destinations in Addis Ababa City
    (Addis Ababa University, 2022-06) Yodit Yared; Getie Andualem (PhD)
    The objective of this study is to investigate factors affecting destination preference of tourists an empirical study on selected destinations. Specifically, on Entoto and sheger parks, to indicate how destination preference evaluated by domestic tourists in terms of destination image and promotion, attractiveness, Peace & security, Infrastructure and cultural heritage. In order to achieve its objectives and Hence, to make the study strong, descriptive and explanatory design are used. These study gathered data based on the number of domestic tourists 370 local tourists that are selected randomly in Addis Ababa city newly opened Entoto and Sheger Parks. Data sources survey questionnaire, interview, and observation, data collection instruments were also used. Therefore the researcher found out that Out of the six factors Peace & Security, destination Image and promotion and infrastructure have positive and significant effects on destination preference. On the other hand, cultural heritage relatively has a weak and low significant influence on destination preference tourists. The findings of this study also indicated that price and peace and security is the most important factor to have positive and significant effect on destination preference tourists. Based on the findings, improvement on the city infrastructure, ensuring peace and security, price reduction of service for low income community is among the recommendations given. Keywords:- tourism preference, tourism destination, Entoto and Sheger Parks