Browsing by Author "Yabsira Yiehalem"

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    Factors Affecting Community Based Health Insurance Purchase Intention Purchase Intention in Nifas Silk Sub-City
    (A.A.U, 2024-11-10) Yabsira Yiehalem; Abebaw Kassie
    The study conducted at Addis Ababa University aimed to identify factors affecting community-based health insurance (CBHI) purchase intention in Nifas Silk Sub-City. The research was driven by the need to understand the dynamics influencing CBHI uptake, which is crucial for achieving Universal Health Coverage in Ethiopia. A quantitative research approach was employed, utilizing cross-sectional surveys and statistical analysis to gather data from low-income households in Addis Ababa. The methodology involved a structured questionnaire designed to capture the interplay between expected utility, access motive, availability bias, and awareness, and their collective impact on purchase intention of CBHI. A sample size of 384 households was determined using a formula that accounts for the number of independent variables. Data analysis was performed using SPSS software, focusing on descriptive and inferential statistics to establish correlations and multiple regression models. Findings revealed a strong positive correlation between expected utility and purchase intention, indicating that perceived benefits significantly influence individuals' decisions to enroll in CBHI. Access motive and awareness also showed moderately strong positive relationships with purchase intention, suggesting that ease of access and knowledge about CBHI are important determinants of enrollment. The study concluded that enhancing awareness and perceived value of CBHI are key to increasing enrollment rates. Recommendations include implementing targeted communication strategies to improve understanding of CBHI benefits and addressing service quality concerns to build trust among potential enrollees. By addressing these factors, policymakers can design more effective interventions to promote CBHI uptake and move closer to achieving Universal Health Coverage in Ethiopia