Browsing by Author "Wolde, Azenegash"

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    The effect of Social Media on Sales volume performance: The case of Ayat Residential real estate
    (Addis Ababa University, 2019-05) Wolde, Azenegash; Tefera, Belaynesh (PhD)
    The advent of technologies, Social media marketing become known and vital in the economy.In this research social media and its effect on sales volume of the real estate discussed. Variables such as social computer pressure, innovation management and social media marketing management were discussed and their effects were dealt. Three hundred sixty one participants were surveyed by the researcher in order to measure their activity, interest level, and motivation for processing posts by real estate professionals on Social media. Their corresponding data were analyzed for answers to four specific research questions. The researcher’s findings were suggested that the average social media user is the same as the real estate agent’s target client. The findings from this study suggested that current levels of real estate marketing via these social networking sites engage users enough to hold their sufficiency threshold. With respect of un regulated status of real estate companies, Ayat residential real estate sales has been affected by the mentioned variable of social media (IT infrastructure, Social computer pressure Innovation management and, Marketing management).