Browsing by Author "Tombora, Olbana"
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Item Investigation in to Oromia Regional Government Communication Strategy use and Public Relation Practice(Addis Ababa University, 2018-06) Tombora, Olbana; Veen, Ton (PhD)This thesis acknowledges the use of communication strategy implementation for awareness creation and attitude development. Hence, the study investigate the PR practice of ORGCAB communication strategy on creating awareness and developing attitudes of the community. Participatory communication theory, Social mobilization communication theory and the Twosteps flow of communication theories encompass the underpinning for the theoretical part of the paper. Three basic research questions were raised to guide the study, and scholarly articles related to the issues were discussed. Both Purposive sampling and systematic sampling methods were used to select the subjects. Both qualitative and quantitative research methods were employed. Therefore, the researcher employed qualitative content analysis as a major method and quantitative as supportive method. The data for the study were gathered through questionnaires and in-depth interviews with key informants. Furthermore, the data obtained from conducted interviews was discussed and analyzed qualitatively. In addition, a document was also the tool employed for gathering the data. The finding of the study shows that the bureau’s communication strategies were implemented with inadequate knowledge, inappropriate techniques, lack of PR professionals, less training expert and salary, untimely feedback and insufficient facilities and have good flow of communication between stakeholders. Besides, the study revealed that the bureau’s segments and stakeholders were implementing the communication strategy with inefficient feedbacks and limited collaboration. Finally, the study concluded that the bureau’s communication strategy were implemented unproductively; and so recommendations were provided based on the conclusion.