Browsing by Author "Tewodros Berhanu"

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    Assessing EBS Television viewers Perception of the Practice of Corporate Social Responsibility in boosting Its Brand Image and Reputation
    (Addis Abeba University, 2024-10) Tewodros Berhanu; Amanuel Abdissa (Assistant Prof.)
    The study aims at Examining EBS Television viewers Perception of the Practice of Corporate Social Responsibility in boosting Its Brand Image and Reputation The research address how does the corporate social responsibility practices of EBS contribute to its brand image and reputation and how can the stake holders perceive it. This study uses Causal research design. The research uses stake holder and shareholder theories as a conceptual frame work. The population of this study is comprised of audiences of EBS, employees and selected management personnel. Participants were selected using a three stage multi-stage sampling technique. The study uses primary and secondary data. Primary data was collected using a semi-structured questionnaire and interview questions; the questionnaires were administered to selected employees and audiences of EBS. Quantitative data, that was collected, and analysed by the use of SPSS and presented through frequencies and percentages by using nominal measuring instruments. Based on the findings EBS Television's social responsibility and charitable activities create a different feeling among the audience, motivating them to perform charitable activities beyond weekly programs. The benefits of CSR for EBS Television include building trust of audiences, enhancing profitability, and gaining societal attention. CSR programs are also beneficial for promotion, advertising, and other companies using EBS, as well as generating increased income. And finally, the researcher conclude the study evaluates the benefits, problems, and practices of corporate social responsibility (CSR) in EBS television. The majority of respondents believe CSR is well applied at EBS, with the station primarily contributing to philanthropic activities like education, supporting poor people, and reuniting lost families. EBS implementing CSR practices to gain a competitive advantage and optimize profits. Society's and EBS stakeholders' perceptions of CSR practices have stabilized, with EBS actively participating in all aspects of CSR. EBS Television's social responsibility is defined as recognizing its duty to assist the community and fulfilling its expectation to stimulate and educate the community. This commitment to CSR has enhanced the station's reputation and brand acceptance. and recommendation like one of the purposes of establishing media institutions is to educate and empower society. If such activities of cooperation and mutual aid are widely implemented on the media, it is possible to stimulate the society and increase the value of cooperation is suggested by the researcher.
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    Socio-Economic Impacts of Community Based Area Closure: The Case of Boset Woreda, Oromia Regional State, Ethiopia
    (Addis Ababa University, 2022-06) Tewodros Berhanu; Feyera Senbeta (Professor)
    Land degradation is a major environmental problem for both developed and developing nations. Area closure has recently emerged as one of the strategies to rehabilitate and restore degraded environments in many parts of the world. Despite wider expansion of the practice limited studies exist on its socioeconomic advantages. Therefore, this study examines the socio-economic impacts of community based area closure in the Boset Woreda of Oromia Regional State, Ethiopia. Data was generated from 301 household surveys using simple random sampling techniques. Both qualitative and quantitative methods of data analysis were employed. The study findings revealed that about 60.1% of the respondents disagreed towards the establishments of area closure due to lack of awareness about the benefit. After establishment almost all respondents supported the idea of expanding the experience further in their respective localities. The majority of respondents (96 percent) also confirmed that the initiative provided socioeconomic and environmental benefits, as it contributed to soil conservation, improved animal feed, increased honey production and biological diversity in the area, increased productivity of adjacent farmlands, increased the esthetic value of the land, and created conducive environmental conditions for the local communities benefiting. Respondents identified reduction of farm plots, a lack of strong stakeholder collaboration to protect and manage the area closure, and restrictions on livestock movement as major issues associated with the establishment of the area closure in the study area. The study concludes that community-based area closure has improved the socioeconomic status of the community in the study area and has become a viable option for addressing rural poverty.