Browsing by Author "Temesgen Abebe"

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    The Effect of Social Media on Supply Chain Responsiveness: The Case of Safaricom Tele Communication Ethiopia Plc.
    (Addis Ababa University, 2025-10) Temesgen Abebe; Zellalem Tadesse (PhD)
    This study was aimed to investigate the effect of Social Media on Supply chain Responsiveness in the case of Safari com. In this study explanatory research design was employed to investigate the effect of social media on supply chain responsiveness. To arrange the data required for the study, a combination of research methodologies was also employed. Questionnaires and interviews were used to gather data. The data was gathered using both primary and secondary approaches, with the questioner serving as a source of data collection instrument. 246 employees of the company were selected, and 277 respondents included in the sample size. The descriptive results indicate substantial support for the use of social media to improve transparency, real-time communication, and decision-making. Correlation study reveals substantial positive connections between all independent variables and supply chain responsiveness, with information sharing having the largest correlation (r = 0.601). Regression results show that knowledge sharing is the most important predictor (β = 0.576, p < 0.01), followed by partner collaboration and communication (β = 0.160, p = 0.015). Customer involvement is marginally significant (β = 0.120, p = 0.058), whereas market intelligence collecting is not significant (p = 0.773). Technology adoption had a substantial negative effect (β = -0.133, p = 0.026), indicating integration issues. The model explains 40.2% of the variance in supply chain responsiveness (R² = 0.402), demonstrating the importance of social media. To improve supply chain responsiveness, Safaricom Ethiopia should invest in robust information-sharing platforms, powerful customer feedback analytics, and collaborative technologies with partners, as well as ensure judicious technology adoption accompanied by extensive training. Future study should look into the long-term effects of technology deployment, optimize social media-driven client engagement, and increase market intelligence data quality to aid decision-making in emerging areas.
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    The Impact of Entrepreneurship Education on Entrepreneurial Intention of Graduating Students in Addis Ababa University
    (Addis Ababa University, 2024-10) Temesgen Abebe; Mahir Jibril (PhD)
    Ethiopia has high graduate unemployment rates, which has led to an emphasis on entrepreneurship development and the encouragement of an entrepreneurial ecosystem in an effort to address the problem This study aims to see the impact of entrepreneurship education on entrepreneurial intention at Addis Ababa University by examining attitudes toward entrepreneurial behavior, the subjective norms, perceived behavioral control, and understanding the usefulness of entrepreneurship education. Students from five schools within Addis Ababa University, the school of commerce, the school of medicine, the school of electrical and computer engineering, the school of journalism and communication, and the school of social work to make up the study units of analysis. Correlation and regression analysis were employed as data analysis techniques to evaluate the study after a questionnaire was utilized to gather information from 308 target student who took the course entrepreneurship. The findings show that perceived behavioral control, subjective norms, attitude toward behavior and realizing that the impact of entrepreneurship education on entrepreneurial ambition is substantial. The finding suggested the institution could use its entrepreneurship education courses to help students become more positive about their desire to start their own business. The study conclusion serves as a tactical tool for college administration, helping them to craft institutional policies that effectively address the initial stages of entrepreneurship education and impart knowledge of the field to students. This will help them become more aware of behavior, subjective norms, and perceived behavioral control when it comes to pursuing entrepreneurial goals. Keywords: Attitude, subjective norms, behavioral, education, intention