Browsing by Author "Selam Mulugeta"

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    Assessment of Organizational Communication Practice: The Case of Ethio-Telecom Communication Division.
    (Addis Ababa University, 2022-06) Selam Mulugeta; Samson Mekonnen
    The present study aimed to assess the practice of organizational communication (OC) at Ethio-Telecom Communication Division. A qualitative research approach was employed with the use of a case study research design. Purposive sampling was used to select ten communication employees of the corporation whose jobs are directly related to the profession. Communication tools or materials produced and disseminated online by the corporation's communication and public relations department were also taken as the main source of data for the study. The instruments of data collection were in-depth interviews, document analysis, and non-participant observation. The data were presented and analyzed using a method of content and thematic analysis. The main findings of the study indicated that Ethio-Telecom used organizational communication directions which include directing actions, coordination and linking, relationships, explaining organizational cultures, inter-organizational linking, presenting an organizational image, and generating and promoting ideas and values. Ethio-Telecom used technology in an encouragingly effective way due to its move towards utilizing CMCs for organizational communication practice. The organizational communication instruments used by Ethio-Telecom were advertising, email, website, banner, poster, Broachers, outdoor ads, social media (Facebook, Telegram, Youtube, Instagram Whatsapp, Twitter, and LinkedIn), Telephone, mainstream media (TV and Radio), press release and face to face communications. Lack of collaborative work, lack of professionalism, and communication or Public relations duties being ignored were identified as the challenges of practicing organizational communications in Ethio – Telecom. Conclusions are drawn based on the major findings and due recommendations are also forwarded. Keywords: Communication, Organizational Communications, Public relations, Computer-Mediated Communication, and digital communication
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    Ethiopian and Egyptian Media Coverage of the Grand Ethiopian Renaissance Dam Tripartite Negotiation: The Case of Reporter Newspaper and Ahram Online
    (Addis Ababa University, 2021-07) Selam Mulugeta ; Arka Abote
    This study set out to examine how The Reporter Newspaper and Ahram Online framed the Grand Ethiopian Renaissance Dam tripartite negotiation, between January 08, 2020 and August 25,2020- in purposive sampling selected. Guided by the time frame, all news articles that entertain the GERD Tripartite negotiation downloaded from the two media websites. Theories of agenda setting and framing have been employed as theoretical frameworks for this study. The study employed both quantitative and qualitative methods to gather and analyze the data. Purposive sampling was used to select the media and the news items for this research. The study revealed that Right frame, development frame, technical frame, internationalization frame and distrust frame were used by the two media outlets. In order to structure the stories related to the tripartite negotiation it was found out that internationalization frame was the most predominant frame used by Ahram online and used secondly by the Reporter newspaper. Ahram online has used internationalization Frame in its reports for three purposes. The Reporter predominantly used the water rights frame. It remarks that Ethiopia has a natural and sovereign right of using its natural water resources. On the contrary, the right frame helped Alahram to demonstrate the negative consequence of GERD on the " historical " water right of Egypt. It is important to create a platform that can help Ethiopia, Egypt and Sudan media professional work together in order to capitalize the positive contribution of media in resolving tension and to build trust among the three countries people.