Browsing by Author "Seid Ali"

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Assessment of E-Marketing Practices of Star- Rated Hotels in Addis Ababa
    (Addis Ababa University, 2022-07) Seid Ali; Shiferaw Muleta (PhD)
    This research was aimed to Assessments of E-marketing Practice of Star- Rated Hotels in Addis Ababa. However, the existing empirical evidence in contrast with more settled theoretical evidence show the mixed result that the study got. The study employed a mixed-approach & descriptive design to answer the questions and achieve the research objectives. The information was obtained from sample respondents through questionnaires. As the sampling technique was implemented the study used two stage cluster sampling. The quantitative data were analyzed using frequency, percentage and tabulation by using SPSS 26 version. And hotels conduct e-marketing in a way of creating a web site. The Lack of privacy is challenging in practicing E-marketing. In addition there is insecurity (information abuse) as the challenge. Regarding to prospects even though there is government IT and E‐Commerce Policy, Laws, Rules and Support are in place. Meanwhile, IT and Telecommunication Infrastructure Costs are not affordable. In addition there is no general IT Knowledge and Culture in star rated hotel Community (including customers). Moreover, there is unavailability of resources and environmental opportunity. So, the study finally proposed are commendation it is better for the hotel industry to snatch out opportunity rather than seeking for it to minimize the adverse effect in absence of prospects for e-marketing. Finally the overall finding summary conclusion and recommendation indicated that the Ethiopia E-marketing system, works and implementation in the case of the starrated hotels still lack advanced, quality, various options to meet the desired goals of international hotel standards and satisfying its customer.
  • No Thumbnail Available
    Item
    Provision of Oral Hygiene Care toPrevent Aspiration Pneumonia Among Stroke Patients at Tikur Anbesa Specialized Hospital, Addis Ababa, Ethiopia
    (Addis Ababa University, 2024-02-05) Surafel Tilahun; Seid Ali
    Stroke is the most common and devastating neurologic disorder. It is responsible for more than six million deaths annually. Medical & neurological complications are important determinants of mortality & poor outcome in stroke patients. Post stroke, complications are common & Aspiration pneumonia is by far the major & most commonly associated with mortality. Aspiration pneumonia results from inhalation of oropharyngeal contents into the lower airways that leads to lung injury and resultant bacterial infection. Major risk factors for AP are those that undermine swallowing function and oral hygiene as well as underlying medical conditions that reduce immune function. Systemic investigation of the possible prevention strategies for aspiration pneumonia; their practice & impact however are very limited