Browsing by Author "Seid, Almaz"

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    Assessment of Nurses’ Perceptions and Barriers on Evidence Based Practice Implementation in Clinical Practice in Tikure Anbessa Specialized Hospital
    (Addis Ababa University, 2014-06) Seid, Almaz; Shimelis, Tsehay (PhD)
    Background: health care is one of the most dynamic human disciplines, and large amounts of money are spent annually on high-quality and sophisticated research. Nursing staff are the largest health professional group in all sectors of healthcare. The majority of Nurses work in direct care of patients. Today, EBP is essential to the practice of nursing for purposes of promoting optimal patient outcomes through incorporating research findings, the clinicians’ experience, and patient preferences. Historically, nurses have relied on expert’ opinions in clinical decision-making. However, these traditional ways of practicing may not only be outdated but unsafe. Also, experienced-based knowledge may be associated with biased thinking that lead to errors. Objective: Assessment of nurses’ perceptions, level of use and barriers on EBP implementation in clinical practice in TASH. Method: A cross-sectional Study design was used. Two hundred ten nurses were assessed through self-administer questionnaires for quantitative and fifteen nurses were also involved in in-depth interview for qualitative. The quantitative data was coded and interred to epi info version 7 and exported to analysis in Statistical Package for the Social Science (SPSS) version 21 window7. Data analysis include descriptive statistics was be used to describe participants’ demographic characteristics. To determine statistically significant logistic regression was used. The qualitative was analyzed through open code. Results: good perception and positive attitude have 90% and 73.8% respectively. Of the total 210 121(57.6%) of nurses were integrate EBP in their clinical practice. Only 19 (15.7%) use EBP in their clinical practice always. have Knowledge, free time, supportive nursing managers are significant association with implementation of EBP. But, year of experience and perception have no association with implementation of EBP. Conclusion and Recommendation: Both individual (knowledge and skill) and organizational (lack of training, workload, insufficient time and supportive managers) factors are the predominant factors that hinders implementation of EBP. So hospital managements and nursing leaders can easily overcome some of these barriers through arranging EBP training and providing time off from work for nurses to learn and implement new techniques
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    Effects of Corporate Social Responsibility on Brand Awareness: The Case of Meta Breweries
    (A.A.U, 2021-10) Seid, Almaz; Workaferahu, Yohannes (PhD)
    It is very important that companies must manage their relationship with society and the environment that surrounds them in order to achieve and fulfill their main business objective. This means that the company's performance is also measured by the level and impact of its activitieson the environment and the society. The responsibility and reliability of the company in the eyes of customers and the population are used today as parameters to position companies against their competitors. Due to such significance different organizations apply the concept of CSR. However, making profit and gaining competitive advantage couldn’t help the company to exist. Companies have to be socially accountable to themselves and stakeholders. Despite the increasing emphasis of CSR in the commercial market, little is known about the effect of CSR actions on consumers As a result the ultimate aim of this research is to know the effect of CSR on the brand awareness on Meta Abo breweries. The study used quantitative approach to reach into the study’s objective and the association explained on the frame work was tested using descriptive and explanatory research methodology. The data was collected from 384 customers of Meta Abo using questionnaire and data was analyzed using descriptive statics and multiple regression analysis. The result obtained indicated that CSR pyramids have significant impact on brand awareness of a given company. So Meta Abo should keep up the practice of CSR more seriously for creating brand awareness and recommend other Companies to note the importance of investing in CSR as part of the business in consumer oriented CSR actions to meet the needs of the customer and society as a whole. Key words:Corporate Social Responsibility, Brand Awareness, Customer Perception, CSR Pyramid