Browsing by Author "Samrawit Abebe"

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    The Effect of Value Perception on Consumer Purchase Intention Towards Online Food Delivery Service
    (Addis Ababa University, 2022-06) Samrawit Abebe; Beza Libeyesus (PhD)
    The theory of consumption value (TCV) used to discover the association of consumer values perception and purchase intention toward online food delivery applications (FDA‘s) and food delivery services. A quantitative method of research approach conducted for cross sectional survey (pen and pencil) which was distributed to consumers who used restaurants in different areas of Addis Ababa. The finding of the study help those who are working in the food industry to have knowledge of consumers‘ values perception which can be used as an input to change non-users to users. Key words: Theory of Consumption Value, Online Food Delivery Application, Purchase intention