Browsing by Author "Salih, Naser"
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Item Determinants Of Impulsive Buying Behavior In Some Selected Boutiques Of Addis Ababa(Addis Ababa University, 2019-05) Salih, Naser; Andualem, Getie (PhD)This study was conducted with an objective of identify determinants of impulsive buying behavior in some selected boutiques of Addis Ababa. Quantitative approach was implement and both descriptive and explanatory designs were used to describe the factors and then association with impulse buying was associated. The study has targeted buyers in different boutiques in Addis Ababa particularly in Piasa and Bole. From unknown size of buyers, 216 buyers were sampled. The study data was collected through questionnaire and analyzed by using descriptive and explanatory methods. Descriptive analysis was conducted by using frequency, percentage and mean; and presented by tables and graphs. Binary logit model was used to conduct the regression analysis. Demographic, internal and external factors were assessed to identify their effect on impulse purchase. The study identified that education, employment, new product (fashion), windows design and price discounts are statistically significant variables in affecting impulse purchase. This study recommends sellers of cloths to supply new products, improve displaces and providing some price discounts