Browsing by Author "Nasir, Shikuria"
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Item The effect of multichannel distribution system on company performance in the case of FAFFA food Share Company(Addis Ababa University, 2020-07) Nasir, Shikuria; Tefera, Belaynesh (PhD)The purpose of the study is to examine the effect of multichannel distribution system on company performance in the case of FAFFA Food Company. The study undertakes an explanatory research design and quantitative approach with a sample of 60 respondents. For the primary and secondary Self-administered questionnaires would use to collect responses. Measurement of the relationships of the study (channel level, channel control, channel cooperation, channel conflict and company performance) is done and subjected to accurate data processing and analysis using the relevant statistical computer software packages. Findings indicated that there were significant relationships among those three variables (channel level, channel cooperation, channel control) with company performance. And there is no significance relationship between channel conflict and company performance. Results from regression analysis showed channel level and channel cooperation were significant predictors of company performance. After examining the results and reaching on conclusions, the researcher recommended that the company should focus their concentration on channel control in selection, motivation, training and evaluation of channel members and on channel level to take great care about choosing the right distributors