Browsing by Author "Musbah Yesuf"

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    The Role of Leadership on Employee Turnover: A Study on Fana Broadcasting Corporate Share Company
    (Addis Ababa University, 2023-06) Musbah Yesuf; Teklegiorgis Assefa (PhD)
    Globalization pushes every industry to look for unique and inimitable competitive advantages. One of the unique competitive edges, nowadays, is the retention of experienced employees. In retaining those employees the role of leadership has an indispensable value. Local and international researchers devoted their time and effort to figure out retention factors on various industries. However, there is no much research has been conducted about retaining broadcast media professionals. This study however addressed a broadcast media with specific attention to content work employees who are engaged in the journalism profession. The study mainly used quantitative and qualitative primary data to answer the research questions: the role leadership style, leaders’ business knowledge and skills, and leadership wisdom on content work force. The quantitative data are gathered using a 7-point Likert scale questionnaire and the qualitative data also primarily gathered by open-ended questions. The quantitative data are analyzed using SPSS software, and the qualitative ones are organized, arranged and frequencies are tallied manually. The results from the analysis of both quantitative and qualitative data shows that leadership style is highly rated as a contributor for employees’ departure followed by weak leadership wisdom. According to the study result improvements in leadership style and leaders’ leadership wisdom reduce employee intentions of leaving the company, and enhance employee retention. Therefore, the study recommends that the company requires instilling constructive leadership style and improve the leaders’ leadership wisdom in every level of its content work unit.