Browsing by Author "Minasse Wondimu"

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    The Challenges and Opportunities of Public Relations officers’ As a Source of News:With reframe to Ethiopian News Agency Journalists.
    (Addis Ababa University, 2022-11) Minasse Wondimu; Samson Mekonnen(PhD)
    Public relations and the media are closely connected. The difficulty for the media is that in orderto make news stories thorough, fair, and balanced, they have a duty to present more than just thepublic relations side of the story. Information is the common element between the roles played bythe two professions;Major objective of this study was to assess the opportunities and difficultiesfaced by public relations specialists with an emphasis on news reporting and news collection forthe Ethiopian News Agency (ENA).It also to investigate the role that the relationship betweenENA journalists and PRs played in the news-making process. The study used a qualitativeapproach of investigation.In-depth interviews were used to gather pertinent primary data and documents from avariety of sources, including papers, publications, and proclamations, were reviewed assecondary data sources. This study examined that journalists, are always under the influence ofpublic relations professionals. Waiting for information from public relations kills the time of thejournalist and the news as well. This shows how the news is affected by public relation and alsofactors behind low-quality journalism could be the interference of public relations professionals in the daily news making process.This happen most PRs have lack of knowledge about public relations professionals and howit is done, as some of them appear to be assigned to the post without prior training or education,The relationship between the Ethiopian News Agency (ENA) and public relations offices for the creation of news. The project seeks to systematically evaluate the difficulties and opportunitiesassociated with news production and information gathering as part of an academic requirement.Data analysis, in-depth interviews, and database material analysis were all employed in theresearch a squalitativemethodologies.