Browsing by Author "Mesfin Tewodros"

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    Analyzing Factor Affecting Customer Buying Behavior: In The Case of Tekelehimanot General Hospital
    (Addis Ababa University, 2018-05-21) Feliche Yared; Mesfin Tewodros
    With the intent of studying consumers who are at the core of everything marketers do, this study was directed at the customer buying behavior. Through the development of a conceptual model that contains independent variables factors, this study tried to probe the buying behavior of consumers in medical service buyers. A sample of 367 medical service buyer respondents from Addis Ababa were selected by a purposive sampling method and data was collected through a structured questionnaire intending to identify their factors affecting towards the buying behavior using tri component model. Out of 382 structured questionnaires distributed to respondents 367 were collected, which maintained 95.57% response rate. The results of correlation analysis showed that the five determinants of buying behavior had a positive significant relationship with the buying behavior as well as within themselves. The results of multiple regression analysis also revealed that the five dimensions (Brand,people mix of the hospital, patient experience, consumption time and price and location) have a positive influence on the buying behavior. The selections of the service were made through the consideration of the major aspect of why people are choosing or what are prominent positions to factor affecting customer buying in the hospital. It was hypothesized in this study Brand and Marketing ,people mix of the hospital, patient experience,consumption time and price and location significantly influence buying behavior of medical service buyer in Addis Ababa. Physical evidence of the hospital have omitted from the model this implies that most of respondent it’s not a major focus areas to influence their medical service buying behavior. Data was collected through structured questionnaires from medical service buyer under investigation to put the conceptual model in to the empirical test.The study used descriptive and inferential statistics techniques to analyze the data and arrive at its findings. One interesting finding was the general support for the hypothesized significant positive contribution of all the independent variables on medical service buying behavior in TGH
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    Evaluation of Purchasing Practice at Addis Ababa University Collage of Commerce
    (A.A.U, 2007-07) Mesfin Tewodros; Murthy G.K.
    The objective of this research is to critically evaluate the purchasing practice at AAUCC It was conducted in a bid to find viable solution for the prevailing inefficient and delayed purchasing practices. To this end, the researcher have gathered data from primary sources using questionnaire, interview and personal observations; and referred secondary sources including purchasing manuals and various documents related to purchasing in AAUCC SPSS soft ware was applied to preset and analyze the data gathered from 40 espondents. The major findings of the study indicate that the purchasing function is inefficient and is not given proper attention by the management. Based on the findings the researcher recommended the purchasing function should be improved utilizing systematic ways of handling purchases and providing managerial proper attention and follow up for the unit.
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    Evaluation of Purchasing Practice at Addis Ababa University College of Commerce
    (Addis Ababa University, 2007-06) Mesfin Tewodros; Murthy G.K.
    The objective of this research is to critically evaluate the purchasing practice at AAUCC. It was conducted in a bid to find viable solution for the prevailing inefficient and delayed purchasing practices. To this end, the researcher have gathered data from primary sources using questionnaire, interview and personal observations; and referred secondary sources including purchasing manuals and various documents related to purchasing in AAUCC. SPSS soft ware was applied to present and analyze the data gathered from 40 respondents. The major findings of the study indicate that the purchasing function is inefficient and is not given proper attention by the management. Based on the findings the researcher recommended the purchasing function should be improved utilizing systematic ways of handling purchases and providing managerial proper attention and follow up for the unit.