Browsing by Author "Massresha, Mihret"

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    Roles and Practices of Public Relations at The Federal Democratic Republic of Ethiopia Ministry of Health
    (Addis Ababa University, 2018-06) Massresha, Mihret; Veen, Teunis(Professor)
    The PR industry in Ethiopia didn’t enjoy a fertile socio-political ground when planted. It is more than a quarter of a century since a public relations unit is formed at the Ethiopian Federal Democratic Republic of Ministry of Health, and yet the functions and practices related to professional PR is at its early level of growth. Public relations at this governmental unit is devoid of theoretical basis, which could have granted conceptual frameworks and clear strategies for its interventions. These and other factors affected the section’s effectiveness and efficiency in many ways. The research, as part of academic requirement, aims at scientifically examines roles and practices of PR unit at the Federal Democratic Republic of Ethiopia Ministry of Health (FDRE MoH). The research fundamentally asks what, in challenging circumstances, the PR unit under consideration is doing (Role), how it is doing (Practice) and, why it is doing (the driving belief/theory behind the current practice.) The research deployed mainly qualitative method by mixing some aspects of quantitative approach to provide a better understanding of issues discussed. Ethnographic investigation method is used during sample selection, data collection and analysis. The study, in its findings, has vividly pointed out issues with regard to roles, practices, theories and models that the health sector public relations has to deal with. It also proposes gap-bridging conceptual frameworks that could fit to health sector PR.