Browsing by Author "Mammo, Sisay"

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    The Practice of Government Public Relations: A Case Study of Benishangul Gumuze Regional Government Communication Affairs Bureau
    (Addis Ababa University, 2018-06) Mammo, Sisay; Gebru, Amanuel (PhD)
    Public Relations is a fast growing profession worldwide. Nowadays government organizations use it as a lubricant to achieve their goal and objectives. The existing socio-economic factors influence every organization to practice the PR based on current local and global situation. The Benishangul Gumuze regional government communication affairs bureau has established PR office and hired practitioners. But there is a serious professional gap in implementing the PR practice, particularly standing for mutual beneficial relationship between the government and the public. Taking this in mind, the main objective of this study was to assess the PR practices of the bureau. While the research anticipated to assess the practice of PR, it also attempted to see the professional gaps of the regional government communication affairs bureau. The study employed qualitative method of study. Relevant primary data was generated through in-depth interview, focus group discussion and document review. The in-depth interview was conducted with 15 key informants. Likewise, focus group discussions with six discussants. Besides, several document such as reports, magazines, proclamation have been examined as both primary and secondary source of data. In terms of sampling purposive sampling method applied for this study. Such technique of sampling helps to obtain multiple ranges of information and different views on the subject. The data obtained from study were presented and analyzed thematically. The finding of this study showed that the bureau`s PR practice is more aimed at serving the regional government, rather than standing for mutual beneficial relationship of the government and the public. Moreover, basic PR models and communication evaluation was not applied in the bureau. As a result, bureau`s PR practice appears to be traditional rather than professional. The study concludes by suggesting improvement to help the bureau, better serve the people and government equally.