Browsing by Author "Mahlet Shibabaw"

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    Public Relation Strategies to Address Gender Gaps in Industrial Park Development Corporations (Ipdc) in Ethiopia: Enhancing Women's Representation in Leadership Roles
    (Addis Ababa University, 2024-06) Mahlet Shibabaw; Samson Mekonnen (PhD)
    This thesis examines the application of public relations strategies to tackle gender disparities within Industrial Park Development Corporations (IPDCs) in Ethiopia, specifically focusing on enhancing women's representation in leadership roles. Globally, IPDCs play pivotal roles in economic development, yet they often exhibit significant gender imbalances in leadership positions, despite women's substantial contributions. This study employs a qualitative research approach to investigate effective PR strategies designed to mitigate these disparities. Emphasizing advocacy, stakeholder engagement, and organizational culture transformation, the research aims to identify and recommend practical approaches for IPDCs to create inclusive environments conducive to women's leadership. By addressing systemic barriers and promoting gender equality within IPDCs, this research seeks to contribute to more equitable and sustainable industrial park development in Ethiopia, aligning with broader efforts to achieve gender parity and inclusive economic growth.