Browsing by Author "Liya Kibrom"

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    The Practice of Internal Public Relation in Private Bank in Ethiopia: The Case of the Bank of Abyssinia.
    (Addis Ababa University, 2023-07) Liya Kibrom; Arka Abota (PhD)
    Public relations (PRs) are crucial for fostering public understanding in both the public and private sectors. The study's goal was to analyze and evaluate Bank OF Abyssinia's public relations tactics. At one of the branches where the bank's public relations department is located, a BOA employee and the public relations manager are participating in this descriptive research project. A questionnaire and an interview were used to assess the PR practices as a whole. While content analysis was employed for qualitative data, both descriptive and inferential analysis methods were used to assess the quantitative data. The vast majority of respondents claimed that the bank's PR strategy lacks openness and authenticity. The majority of respondents, according to the data, concur that while the PR department is doing its job, there is room for improvement. The outcome indicated that formal letters, an internal site, and outlook email were the main public relations techniques. The survey highlighted a number of communication-related difficulties, including employee input on PR tactics and little awareness of PR tactics and roles. Since there are several obstacles at the bank that prevent building trust with employees, PR practices at BOA were generally poor, and the department was not fulfilling its planned purpose. Based on the major findings the researcher recommended that BOA should communicate with employees on a regular basis, providing updates and information about the Bank's activities and initiatives andshould prioritize employee engagement and recognize the contributions of the staff andalsoshould invest in social media.