Browsing by Author "Kidist Tadesse"

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    Digital Marketing Practice and its Effect on Business Performance: An Empirical Analysis of K2n Architecture and Engineering Consultancy Plc
    (AAU, 2025-05-01) Kidist Tadesse; Asres A.
    The purpose of this study is to investigate the digital marketing practice and its effect on business performance: an empirical analysis of K2N architecture and engineering consultancy plc: The researcher uses descriptive and quantitative analysis methods. As well as, the data collected by using a well-structured questionnaire regarding the digital marketing practice and business performance by applying it to random sample of K2N members in Addis Ababa, which contained of four sub-dimensions of digital marketing (social media marketing, mobile phone marketing, website marketing and email marketing) and dependent variable business performance having 43 questions based on the systematic variation of the study variables. Although, the selected sample size consists 133 members who work in K2N as a manager, team leader, supervisor, Architect, Engineers. Finance, IT person. While the results showed that the total of the digital marketing in all of its forms effect on the business performance of the Architecture and Engineering consultancy company (as the main dimension) was perceived by the study sample to be present with a mean of 4.51 (SD=0.664) at a moderate degree. Results: The most important result was that the performance K2N architecture and engineering consultancy plc is showing a great positive result, which means that the effect of digital marketing in K2N' performance was even very good or excellent. Conclusion: The most important conclusion it’s confirmed that digital marketing in all its forms has positive effect and significant relationship with business performance of K2N. Keywords: Digital Marketing, Business Performance, Mobile Phone marketing, website marketing, social media marketing and email marketing.
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    Effect of School Feeding Program on Anemia and Stunting among Primary School Children in Addis Ababa, Ethiopia; a Quasi Experimental Study
    (Addis Ababa Universty, 2018-10) Kidist Tadesse; Seifu Hagos
    Background: School feeding is the Provision of meal at school with a primary objective of alleviating short-term hunger, reducing malnutrition and improving child survival. Prevalence of Stunting and anemia are high in children living in urban slums. In Ethiopia the burden of anaemia is the most common nutritional deficiency as in many developing countries. Stunting is a problem of high public health importance with major unenthusiastic health and societal impacts in the developing world .School meals should be designed to improve the nutrient intake and Nutritional status of beneficiaries. Objective: The study aimed at evaluating the effect of school feeding programs on anemia and stunting levels among beneficiaries and on evaluating meals for adequacy in nutrient contribution. Method: a quasi-experimental study was conducted among primary school children enrolled in governmental primary schools in Addis Ababa Ethiopia from April to May 2018.Samples were selected by simple random sampling . To assess the portion size and nutrient contribution of the school meal Weighed food record method was used. Hemoglobin was determined by a haemoglobin meter (HemoCue AB). Height for age index was computed from Anthropometric measurements. Stata version 14, WHO Anthroplus and Nutri survey software were used for data analysis. A total sample size of 409 (203 in the Feeding and 206 in the Non feeding groups) were involved in the study. Result : the response rate was 96.6% in the intervention (those involved in school feeding programs) and 98.1% in the comparison group (those not involved in school feeding programs). The mean ± SD age was 11.8 ± .14 and 12.09 ± 0.13 in the intervention and comparison groups respectively. From the total 409 participants 67 (16.38%) were anemic. Level of anemia was 13.3% and 19.42% in the intervention and comparison group respectively (p<0.05). Stunting prevalence was similar among the two study arms (32.5% in intervention Vs 31.6% in comparison).Iron contribution from School meals was adequate for all age and sex groups except for girls in the age group of 10-14 years . Conclusion and Recommendation: School feeding was effective in reducing anemia but it was not effective on decreasing levels of stunting among participants .The school meal contributed the adequate amount for Iron but it failed to contribute the recommended amount for Vitamin A, Vitamin C, Zinc , protein and Energy. The school meals need to be reviewed by the responsible body in order to increase the nutrient content, and improve stunting, we suggest considering Multiple Micronutrient powders to fortify school meals with the necessary nutrients.