Browsing by Author "Ketema, Eyerusalem"

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    The Effect of Strategic Sourcing Practice on Organizational Performance: Sourcing Perception Survey of Amref Health Africa in Ethiopia
    (Addis Ababa University, 2017-06) Ketema, Eyerusalem; Mitiku, Shiferaw (PhD)
    Strategic sourcing is a very crucial part of Supply Chain Management. This research was conducted to analyze the relationship between effect of strategic sourcing practice (measured in terms of supplier development, long-term relationship, effective procurement Planning and Communication), and organizational performance which is the operational performance in Amref Health Africa in Ethiopia. A descriptive correlation research design was used to achieve the purpose of the study. Owning to the small number of the total population, the study had employed census survey to quantitatively assess the supposed relationship between the dependent and independent variables. Questionnaire was used as the formal instrument of data collection. A total of 54 questionnaires were distributed and 52 of them were filled and returned to make the response rate about 96 percent. These samples were drawn from the total population using purposive sampling techniques. Moreover, the data gathering tools for this research were questionnaire and document analysis. Data collected using these instruments were analyzed using descriptive statistics and t-test. Finally, the study revealed that there was a statistically significant positive correlation between strategic sourcing practice (measured in terms of Supplier Development, Long-term Relationship, Effective Procurement Planning and Communication), and operational performance. And also it suggested that the levels of strategic sourcing practices and operational performance are moderate in the case of AHAE as the perceived evaluation of the respondents reply.
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    The Effectiveness of Sales Promotion Tools on Purchase Decision of Consumers: The Case of Walia beer
    (Addis Ababa University, 2017-06) Ketema, Eyerusalem; Negi, Rakshit (PhD)
    In the emerging business scenario various promotional Tools are used by the marketer for influencing the purchase decision of consumers. Sales promotion, is a key element of promotional mix, it has been widely used to sustain competitive advantage, increase sales and stimulate consumer purchase decision and it is becoming a valuable tool for marketers to influence purchase decision. Through this study, an effort has been made to evaluate the effectiveness of various sales promotion tools in inducing purchase decision of consumers. For conducting the research Survey method was used to collect the data from Walia beer users residing in Addis Ababa. A sample of 267 was studied by applying descriptive and inferential statistics techniques. Specifically, the data were analyzed using correlation analysis and all the proposed hypotheses were tested by using multiple regression technique. The result shows that among the four sales promotion tools: point of sale materials, price discount and buy one and get one free are the most effective variables for inducing consumer purchase decision respectively. Whereas under the crown prize is the least effective in inducing purchase decision of consumers. The results of this study would help the managers of Heineken company in selecting the types of promotion that greatly influence the purchase decision of the consumers. Hence, this could help them become more competitive and gain more profit