Browsing by Author "Kahsay, Kibret"

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    Public Relation Professionals Use and Management of Social Media At Federal Ministries in Ethiopia: Comparative Analysis of Ministry of Health and Ministry of Culture And Tourism
    (Addis Ababa University, 2019-06) Kahsay, Kibret; Zinaye, Tadesse (Assistance professors)
    The aim of this study is to identify the problems and successes of public relations use and management of Social Media at the Ministry of Health and Ministry of Culture and Tourism of Ethiopia especially in Facebook, Twitter and YouTube. Quantitative and qualitative research methods were adopted for the study where survey questionnaire, interview and observation were used as tools gathering the data. A survey questionnaire was administered to 27 Public relations officers selected through a census technique whereas in-depth interview was held with 3 Public relations managers of Ministry of Health and Ministry of Culture and Tourism. The finding showed that Ministry of Health and Ministry of Culture and Tourism use social media specially Face book for various purposes, such as to disseminate information, to post press releases, for personal and professional development; however, public relations use of the social media for professional purpose is marred with a lot of challenges. They have no demarcation for personal and professional use of social media. Hence, they were not how exploiting the opportunity as they ought to have been owing to various problems.