Browsing by Author "Hussen, Ahmed"

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    The Effect of Brand Management Practices on Fan Base Loyalty: The Case of Saint George and Ethiopian Coffee Football Clubs
    (Addis Ababa University, 2016-06) Hussen, Ahmed; G/Medhin, Mulugeta (PhD)
    The purpose of this paper is to investigate the effect of brand management practices on fan base loyalty of Saint George and Ethiopia Coffee Football Clubs. A structured questionnaire and interview was developed. The hypotheses were simultaneously tested on a sample of 347 fans out of 384 distributed, giving a valid response rate of 90.36 percent. Several analytical techniques were used to assess the relationships among the variables under investigation such as correlation and multiple regressions. The applications used to analyze and examine the hypotheses are the Statistical Package for Social Sciences. The findings of this study have shown a significant effect of brand awareness, brand identity, brand association and brand image on fan base loyalty at the level of (α ≤ 0.05). The mean scores of brand awareness, brand identity, brand association, brand image and fan base loyalty range from 2.27 to 2.66 which is below average. The results are useful in identifying areas for strategic focus to increase the fan base loyalty of football clubs. As evident from the finding section that the study was conducted in two selected football clubs in Addis Ababa, applicability of the results in other football clubs may result differently. Further, as the study is conducted in the football industry, application of the same in other team sports, like; athletics, volleyball and other team sports may not come up with the same findings
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    Major Problems Contributing To Students Absenteeism in Secondary School of Zone One Afar Region
    (Addis Ababa University, 2018-10) Hussen, Ahmed; Mulugta, Fekadu (PhD)
    The objective this study was to assess the major problems to student’s absenteeism in government general secondary schools in zone one afar region. More specifically, the research determined the current problems of students’ absenteeism in the study areas, identify the major problems influencing student’s absenteeism, and gauge the effects of absences on academic performance of students. The study was a descriptive survey research design where questionnaires, interviews, focused-group discussion and document analysis were used to collect both qualitative and quantitative data. Systematic random sampling method was employed to select the sample schools. While simple random sampling technique was used to select sample students, teacher, PTAs. Student’s parents, principal werda experts the researcher also used to a systematic random sampling of the population and then determined 130 samples of students. Data were both primary and secondary sources using questionnaire, FGD, interview and document analysis. The major problems of the study were personal factors, family factors, school factors, recreational factors and individual factors. The major effects that respondents identified were poor academic performance, wastage of learning time, poor class and school performance, dropping out of school, poverty to the individual and family in future, involvement with delinquent behaviour, family instability, social maladjustment and insecurity in the family. Finally, recommendations have been forwarded and further studies have been recommended.
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    Study of Polymer Supported Catalysis of Some TransitionMetals on the Conversion of Cyclohexanol and Cyclohexene
    (Addis Ababa Universty, 1997-06) Hussen, Ahmed; Retta, Negussie (PhD)
    The synthesis of titanium molybdophosphate ( TMP), lead vanadophosphate ( LVP) and lead selenophosphate (LSP) are reported. The chemical composition, IR spectrum, hydrogen ion liberation capacity and pH titration curve for each exchanger have been studied . As the investigation of the catalytic nature of synthetic inorganic polymers were the core objective of this project, catalytic application of TMP and LVP as a support have been studied after loading Fe+ 3 on each, in dehydration of cyclohexanol and hydration of cyclohexene . From GC analysis both Fe+3/TMP and Fe+3/LVP was found to be efficient in dehydrating cyclohexanol but not the opposite reaction. 81 % and 38 % conversion have been achieved for each catalyst Respectively with in four hour refluxing. Using retention time coincidence test and peak enhancement technique the only reaction product was identified to be cyclohexene.