Browsing by Author "Hikma Ahmed"

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    Crisis Communication During the Covid-19 Pandemic: the Case of the Ethiopian Investment Commission. (2019-2022)
    (Addis ababa University, 2022-10) Hikma Ahmed; Anteneh Tsegaye (PhD)
    The main aim of this study is to assess crisis communication management employed by the Ethiopian Investment Commission during the first year of the COVID-19 pandemic; specifically to assess the crisis preparedness strategies of the commission in protecting its reputation, to examine the extent to which the crisis communication management strategies were aligned with the corporate strategies, to analyze the crisis communication strategies employed through the crisis phases, to evaluate stakeholders‘ engagement strategies during the crisis. To answer the research question, mixed methods research, combining qualitative and quantitative research methods, was chosen. The researcher looked into 5 randomly selected newsletters for content analysis. Distributed 20 questionnaires among stakeholders to have their perspective on the response of the EIC on the COVID-19 pandemic and did an in-depth interview with 2 key informants to better understand how the crisis was handled from the commission‘s community perspective. The results of this study showed EIC didn‘t have a crisis communication strategy manual even before the COVID-19 pandemic. EIC also lacked experts in the field of communication; EIC‘s primary communication channels were letter exchanges, telephone calls, and other online communication channels such as zoom calls and emails. Email and online communication channels were the most successful among the rest. In addition, the commission lacked experts in the communication team; the last finding of this study showed that EIC understood crisis management infrastructures are important and is investing financial, human resources, and other capital to build these infrastructures