Browsing by Author "Hewan Tesfaye"

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    The Effect of Corporate Social Responsibility on Organizational Performance in The Case of Haile Hotels and Resorts
    (A.A.U, 2024-06-05) Hewan Tesfaye; Yohannes Workaferahu
    This research investigates the effect of corporate social responsibility (CSR) on organizational performance within the context of Haile Hotels and Resorts Group. Descriptive and explanatory research design was used. The target population comprises 180 employees and 125 samples were drawn. Stratified sampling techniques were utilized, and data were collected through questionnaires and interviews with upper management. In order to test the reliability of instruments, the Cronbach alpha test was used. Multiple linear regression analysis was employed to estimate the relationships between Corporate Social Responsibility and organizational performance. Finally, the responses of the respondents were analyzed using descriptive statistics and regression. The study reveals that environmental issues constitute the primary CSR focus for Haile Hotels and Resorts Group. Statistical analyses of multiple linear regression, demonstrate significant effects of CSR on various dimensions. Specifically, CSR positively influences customers’ loyalty and local communities’ perception of the brand, while its impact on employee’s loyalty is indirect. In conclusion, this research underscores the importance of CSR in enhancing organizational performance in fostering customers loyalty and shaping the brand perception of Haile Hotels and Resorts Group within the local communities. The study recommends that the company should enhance its corporate social responsibility efforts and shall collaborate with other stakeholders to enhance its CSR initiatives.