Browsing by Author "Hailemeskel Zewdie"

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    The Process and Practice of Development Communication among the Stake Holders in Kochore Woreda Agro Forestry Land-use System SNNPR.
    (Addis Ababa University, 2010) Hailemeskel Zewdie ; Negussie Teffera
    This paper investigates the process and practice of development communication among the stakeholders in Kochore woreda indigenous agroforestry land-use system, SNNPR. It examines the appropriateness and effectiveness of development communication strategies and approaches employed by DAs and experts to promote indigenous agroforestry practice. Currently, literature on development communication asserted that participatory. development communication strategy that: value local knowledge (IK), encourage communityinvolvement at all level, and consider people's need proved to be an effective communication strategy in the process of attaining rural development programs. It is thus, in light of this perspective that this research is carried out using qualitative research design: focus group discussions and individual in-depth interviews were employed to see how communication approaches are functioning in agroforestry development. However it is found out that appropriate and effective communication approaches are not employed; the communication strategy being used by DAs and experts were found to be nonparticipatory; indigenous knowledge was not acknowledged; and in general, extension communication strategies give little emphasize to agroforestry development. In regard to the method, interpersonal communication method is found to be more convenient than group; this is because it allow farmers to actively interact and exchange information with DAs. The c'ontributions of broadcasting and print media become insignificant. This is due to the limited access to the mass media, specially TV and print media. Absence of community radio also makes the community unable to get information related to agroforestry and participate interactively. The overall finding of the study shows that lack of appropriate communication strategies and the continuation of old routine, i.e. topdown approach contribute to the failure to address and communicate agroforestry development effectively.