Browsing by Author "Hailegiorgis Mamo"

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    An Examination of Crisis Communication Strategies Employed by CBE: The 2024 System Glitch and Its Effect on Stakeholders’ Perception
    (Addis Ababa University, 2025-06) Mesfin Tsegaye; Hailegiorgis Mamo
    The application of scientific and theoretical crisis communication frameworks in Ethiopia remains inadequate, often relying on intuitive responses rather than structured strategies. As digitalization accelerates, the frequency and complexity of crises are expected to increase, necessitating an in-depth examination of crisis communication practices to identify best approaches for future improvements. This study investigates the crisis communication strategy employed by the Commercial Bank of Ethiopia (CBE) during the 2024 system glitch and its impact on stakeholder perceptions. Employing a descriptive research design with a mixed-method approach, the study utilized content analysis and survey questionnaires as data collection instruments. Content analysis was conducted using available sampling from bank archives, including video press releases and written statements. Survey participants were selected through a rigorous two-step sampling process—systematic random sampling and stratified random sampling. Qualitative data from content analysis underwent translation, extraction of relevant message frames, and thematic coding based on Situational Crisis Communication Theory (SCCT). Patterns in tone, language, and strategic responses were analyzed and categorized within SCCT crisis response clusters. Quantitative data from the survey were processed using SPSS software to derive empirical insights. Findings indicate that CBE's crisis response strategy predominantly employed rebuilding, bolstering, denial, diminishing, apology, victimization, attack-the-accuser, and lesson-learned tactics. Additionally, authoritative warning messages, including "name and shame" directives, were issued to individuals allegedly involved in fraudulent transactions and unauthorized withdrawals. The study underscores the need for a more structured, transparent, and theoretically grounded crisis communication approach to enhance stakeholder trust and institutional resilience in the evolving digital landscape.
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    An Interpretative Phenomenological Analysis of the Challenges of Private Press Journalists Imprisoned During EPRDF Era of Ethiopia.
    (Addis Ababa University, 2024-03) Hailegiorgis Mamo; Amanuel Gebru (Ass.Profe.)
    This study is a phenomenological examination of first-hand accounts of how twelve Ethiopian private press journalists faced both personal and professional difficulties while carrying out their journalistic duties during the EPRDF era. The researcher employed a phenomenological research approach using Alfred Schutz's "Life World" theory as a lens to understand the “essence” of the phenomenon under study. The participants who were deemed to be involved in partisan journalism narrateded their prison experiences and obstacles in both their personal and professional lives within the specified time period. Semi-structured in-depth interviews were used to collect qualitative data, and interpretive phenomenological analysis was used to analyse the data. In order to determine the "essence" of the phenomena, the study mainly looked into how these private press journalists faced trying circumstances while jailed at various detention facilities during the EPRDF era. The study shows that the EPRDF administration was a difficult period with a number of challenges for journalists, although some of them openly practiced partisan journalism and were to a degree blameworthy. Regardless, the administration's draconian interference with journalists' civic and professional freedoms, coupled with the journalists’ ownopenly partisan practices, cost them both their professional and personal freedoms. Ethiopia's political system—both present and future—should learn from the past, and treat journalists with respect for the realisation of press freedom and respect for human rights. On the other hand, journalists should also make every effort to engage in professional journalism and refrain from partisan journalism that comporomises their professional identity and image. Key words: Lived experience, Private press, Journalism in Ethiopia, Phenomenology, Interpretative Phenomenological Analysis, Authoritarian Democracy