Browsing by Author "Gudeta, Ashenafi"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    The Framing of Political Parties by the Ethiopian Print Media in the 2010 Parliamentary Election
    (Addis Ababa University, 2012-06) Gudeta, Ashenafi; Zerai, Abdissa (PhD)
    The main aim of the study was to examine how the Ethiopian print media framed the political parties of the country during the 2010 Parliamentary Election. The research employed both quantitative and qualitative approaches. To conduct the study, three newspapers namely Addis Zemen, Reporter and Awramba Times with a relatively high coverage of domestic politics and larger circulation, and two contending parties-the EPRDF and Medrek-which had seats in the parliament were included in the study. The study included newspapers published within the period of January 15 to May 15, 2010. Results of the study revealed that the government owned newspaper Addis Zemen portrayed EPRDF positively, but it portrayed Medrek negatively. On the contrary, the privately owned newspapers, Reporter (though with some exceptions) and Awramba Times, portrayed EPRDF negatively, whereas they portrayed Medrek positively. Awramba Times appeared to favor Medrek while Addis Zemen seemed in favor of the EPRDF, and this shows that there was biased view in the newspapers which could lead to less informed and more polarized electorate. However, Reporter was relatively in a neutral mode. The study also showed that conflict frame, followed by attribution of responsibility and economic consequence frames, was found to be the most manipulated frame. Finally, recommendations for further research were forwarded.