Browsing by Author "Gizachew, Eyerusalm"

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    Factors Influencing Real Estate Marketing Effectiveness and Customer Satisfaction
    (Addis Ababa University, 2016-05) Gizachew, Eyerusalm; G/Medhin, Mulugeta (PhD)
    The purpose of this study is to analyze the factors influencing the real estate marketing and customer satisfaction by taking the case of private residential real estate development in Addis Ababa. The study is under taken by reviewing secondary data written on related topics and collecting and analyzing primary data through interview question and survey questionnaires. The primary data is collected from real estate developers and real estate customers. From the developer’s side three real estate firms namely Sunshine, Country club developers and Gift real estate’s marketing/sales managers are interviewed and self administered questionnaires were distributed to 310 real estate firm customers. The data analysis is performed in quantitative method through descriptive statistics, frequencies, and regression and qualitative method according to respective objective and descriptors. Based on the findings of this research the customers of the real estate are dissatisfied with the current circumstance in the sector. The developers are frustrating with the situation in the sector due to various challenges they are facing such as cost and supply of land, lack of finance, cost and shortage of construction materials, shortage of skilled man power and high labor turn over, narrow target group customer who can afford and lack of support from the government side. The customers on the other side are disappointed with the late delivery and price of the villas. Though, the real estate sector is tied up with lots of deficiencies it has still prospects in the future to benefit every actor in the sector and the country at large, but this is conditional on the improvement of the current shortcomings from every angle