Browsing by Author "Girma, Yordanos"

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    The Effect of Determinants of Customer Perception on the Satisfaction of Corporate life insurance customers: the case of Ethiopian Insurance Corporation
    (Addis Ababa University, 2018-06-12) Girma, Yordanos; Workneh, Mesfin (PhD)
    The study mainly intends to explore the effect of determinants of customer perception on the satisfaction of corporate life insurance customers. To evaluate the effect of determinants of customer perception on the satisfaction of corporate life insurance customers Ethiopian Insurance Corporation (EIC) was considered as a case study. This research employed both descriptive and explanatory design. Quantitative and qualitative study was conducted to collect information from primary and secondary sources. For the purpose of this research, structured and standardized questionnaire was conducted to the life insurance customers of EIC. Interview questions were conducted to collect information from EIC Marketing Manager. The collected information was analyzed through statistical software. The main findings of the study are attitude positively and significantly affects customer satisfaction, perceived risk positively and significantly affects customer satisfaction, socio-economic factor positively and significantly affects customer satisfaction, convenience has a negative and insignificant effect on customer satisfaction, expectation has negative and insignificant effect on customer satisfaction. As a result, the researcher recommended that the company should emphasize on attitude, perceived risk and socio-economic factors. Future researches should also focus on having more number of corporate life insurance customers of EIC as this research in limited only on three corporate customers