Browsing by Author "Getaneh, Henok"

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    Assessment on Marketing Performance of Oromia Agricultural Output Market Enterprise
    (Addis Ababa University, 2014-06) Getaneh, Henok; Andualem, Getie (PhD)
    The study focused on the assessment of marketing performance of Oromiya Agricultural Output Market Enterprise. The primary objective of the study is to examine the practice and implementation of the four Marketing Mix elements. Descriptive research type was used for conducting this study. Total population size of 226 of respondents was used to collect data using structured questionnaire. Structured Questionnaire and in depth interview were used as data collection methods and of the 226 questionnaire distributed, 198 were filled properly and returned. The systematic random sampling technique was applied to gather data using in depth interview from the marketing department of the OAOME. Generally, based on the analysis of the data, the status of the overall marketing performance of the enterprise is good but with some need for improvement on which the researcher has recommended applicable points based on the findings