Browsing by Author "Gedif, Fekadu"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    The Practices and Challenges of Public Relations on Marketing and Promoting Tourist Destination Sites in the case of ANRS Cultural and Tourism Bureau
    (Addis Ababa University, 2011-05) Gedif, Fekadu; Gebru, Amanuel (PhD)
    The main objective of the study is to examine the practices and challenges of public relations on marketing and promoting tourist destination sites in the region in the case of ANRS Cultural and Tourism Bureau. Most importantly, it examine the major public relations activities practiced in the bureau on marketing and promoting tourist destination sites in the regions, the roles of public relations practitioners do bureau on marketing and promoting tourist destination sites, and the challenges of public relations on marketing and promoting tourist destination sites in the region. The study used both qualitative as well as quantitative method, and the data collected through questionnaire and interview. Then, the quantitative data was analyzed comparing the mean with the expected mean and one-sample t-test, and the interview data also analyzed through word description. Finally, the study found out that there was practice of public relation in tourism bureau especially on marketing and promoting tourist destination sites in Amhara region. There was different communication tools in order to marketing and promoting tourist destination sites such as TV program, radio, prints, You Tube and others though the effort that was made in Gonder city by far than Bahir Dar city because Gonder city’s promote tourist destination sites through BBC and CNN. Besides, there were executive and technician roles of public relations in their bureau on marketing and promoting tourist destination sites though their effort was not found to be significant. However, most of the interviews indicated that the public relation officers were assigned without their profession and they did not have managerial role in the bureau, so they are working as technician. In addition, there were challenges of public relations on marketing and promoting tourist destination sites. These can be lack of understanding among the staff (i.e. both top managements and staffs), lack of equipments and resources, and others. Hence, we can assume that the public relation practitioners’ had faced challenges that affect marketing and promoting of tourist destination sites in the region. Finally, possible recommendation forwarded.