Browsing by Author "Fisseha Eshetu"

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    The Attitudes of Students. Parents and Teachers towards the Promotion and Provision of Condoms for Adolescents in Addis Ababa
    (Addis Ababa University, 1994-05) Fisseha Eshetu; Dereje Kebede
    A Cross-sectional descriptive survey through a self administered, anonymous and structured questionnaire was conducted from September to December, 1993 in ten high schools in Addis Ababa to determine the sexual behavior of adolescents, their knowledge about AIDS, attitudes and practices regarding condoms, their attitudes towards the promotion and distribution of condoms in schools, and towards the incorporation of health and sex education into the regular teaching curricula and into the teachers' training curricula. A total of 910 parents, 755 students and 232 teachers participated in the survey. The results showed that, of the 355 students, 39.8% of the boys and 5.6% of the girls have had a sexual experience. Peer pressure (35 . 2%) and by force (21. 6%) were the most important factors that precipitated the first sexual encounter . 10 . 1% had coital contact with a commercial sex worker. Only 42.2% of the sexually active students used condoms on their first sexual encounter, and only 27 . 7% used condoms continuously on their subsequent sexual encounters. 59 . 0% of the parents, 56.6% of the teachers and 37.7% of the students felt that most students have adequate knowledge about AIDS. Only 38.8% of the parents, 34.0% of the teachers and 42 . 8% the students felt that most students have adequate information about condoms. 61. 2% of the students, 60.0% of the parents and 61.6% of the teachers approved the idea of condom distribution in schools. A stratified analysis identified only age tor parents sex for students and religion form teachers to have statically significant influence upon the attitude towards the distribution of condoms in schools. An overwhelming majority in each of the three categories, 92.6% of the students, 98.7% of the parents and 96.1% of the teachers, approved the incorporation of health education into the regular teaching curricula. 80.1% of the students, 90.9% of the parents and 96.1% of the teachers also supported the idea of sex education in schools. This study, based upon the findings, recommends that education and health policy makers to make a relentless effort to commence health and sex education by incorporating them into the regular curricula; the implementation of subsequent surveys to identify the most effective and acceptable routes of condom distribution in schools; and implementation of similar surveys in the rural settings to assess the attitudes in a different setting and acquire a more general overview for the whole country .
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    Practices and Beliefs During Pregnancy and Child Birth in Adamitulu Woreda, Oromiya Regional State, Ethiopia
    (Addis Ababa University, 1997-12) Yigzaw Kebede; Fisseha Eshetu
    This community-based cross sectional study was carried out from MayAugust 1997 in Adamitulu Woreda, East Shewa Zone, Oromiya Regional State. The objective was to asses practices and beliefs during pregnancy and child birth, with special emphasis to traditional practices, and to identify factors related with them. Survey and focus group discussions were the techniques used to collect data. A total of 1023 women, 328 in Zeway town and 695 in the surrounding peasant associations, were interviewed. The major harmful traditional practices during pregnancy were restriction of certain food items, and taking "kosso" (Hagenia abyssinica) for the treatment of Tape Worm infestation and for other purposes. During child birth, the major harmful traditional practices identified were abdominal massage, and lubrication of birth canal with butter, using unboiled materials to cut the umbilical cord, leaving the umbilical stump untied, application of materials (mud, soil, cow dung, butter) on the umbilical stump, and giving butter to the new born. The major harmful traditional practices after delivery were delayed commencement of breast feeding, discarding colostrum, confining the child from sun light, and application of hot metal to the child when he/she has abdominal cramp. The effects of sex during pregnancy, "Metaten" during pregnancy, and drinking goat or sheep blood during delivery is not well studied that it is difficult to label them as useful, harmful or neutral. In general, harmful traditional practices are highly prevalent in the area and - the effects of some of the traditional practices are not well known. Extensive health education towards the eradication of the identified harmful traditional practices, further studies on the effects of traditional practices whose effect is not well known, and similar studies in other areas is therefore recommended.
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    The Effects of Marketing Intelligence on Sales Performance: A Study on Franchised Five-Star Hotels In Addis Ababa
    (Addis Ababa University, 2024-10) Fisseha Eshetu; Tewodrose mesfine (PhD)
    The objective of this research was to examine the impact of marketing intelligence on the salesoutcomes of selected franchised 5-Star hotels in Addis Ababa. The study employed a quantitativemethodology and an explanatory research design. The research population consisted of the sales and marketing personnel of the chosen hotels. Using judgement and convenience non-probabilitysampling techniques, a sample of 216 participants was selected, and a total of 192 valid primarydata were gathered from these respondents via a self-administered survey. The collected data wereanalyzed using both descriptive and inferential methods with the assistance of SPSS 22.0 software.The findings indicated a positive and statistically significant correlation between marketingintelligence and sales performance. Among the five aspects of marketing intelligence, marketintelligence, and strategic competitor intelligence had the most substantial impact on salesperformance. However, product intelligence had the least predictive power, while processintelligence and customer intelligence had a moderate influence on the sales performance of thefranchised 5-star hotels in Addis Ababa. The study concluded that the dimensions of marketingintelligence are effective predictors of sales performance in franchised hotels. The studyrecommends focusing on customer communication, establishing a platform for collecting post-salesfeedback, and adopting contemporary information and communication technologies to facilitate the collection of accurate and relevant information from both internal and external sources. By doingso, the hotels could potentially improve their sales performance. Keywords: Marketing Intelligence, Product Intelligence, Strategic Competitor Analysis, BusinessProcess Modification, Franchised Hotels