Browsing by Author "Feysel Abdo"

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    The Effectof YieldManagement StrategiesonCustomerRetention:TheMediatingRoleof Customers’Perceptionof Fairnessin5-starHotelsinEthiopia
    (A.A.U, 2020-06) Feysel Abdo; Ethiopia Legesse
    Yield Management strategies:dynamicpricing,capacity management, price discriminationanddurationcontrolare usedinhighratedhotelstooptimizeroom occupancyandinturnprofitability.These rategieswereexaminedextensivelyif they hadeffectoncustomer retentionviathecustomers’perceptionof irness.Customers’perceivedfairnesstowardsyieldmanagementhadbeengiven littleattention;thus,this study examined its mediating effectbetween yield managementstrategies andcustomer etention.Thisstudyadoptedquantitativeresearchapproachfortheinvestigationthrough questionnairesofvalidmeasureandinterviewswithmanagersof5-starhotelsinEthiopia andtheircorresponding stomers.Thisstudyutilizedsimpleandmultipleregression researchanalysistechniquesandPROCESSmacroforSPSSandpresentsfindingsinthe topic.Andtheresearchfindingsreveal thattheapplicationoftheaboveyield managementstrategieshassignificanteffectoncustomerretention viacustomer’s perceived fairness.Managers’ decision makingand theirflexibility in the application of heyieldmanagementstrategieswasalsofoundtobeindispensableinmaintaininglasting lationshipswiththeircustomers.Customers’perceivedfairnessfullymediatesduration controlandcustomerretention.Andrecommendationsweremadeforhotelstorationallyintegratetheiryieldmanagement strategieswithcustomerrelationshipmanagement