Browsing by Author "Etsub Hailu"

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    Effect of Coerporate Social Responsibility on Company Image: The Case of Commercial Bank of Ethiopia
    (A.A.U, 2026-02-01) Etsub Hailu; Hailemariam G; Demeke Chimdessa; Gebre Sorsa
    Corporate social responsibility has become an important strategic method for improving a company’s image in the banking and finance industry. The study investigated the effect of corporate social responsibility and its dimensions such as Economic responsibility, Legal responsibility, Ethical responsibility and Philanthropic responsibility on company image in the Commercial Bank of Ethiopia. A quantitative research approach, descriptive and an explanatory research design is used. A structured questionnaire is used to collect primary data from 399 CBE customers. SPSS version 27 is used to analyze descriptive statistics, Pearson correlation analysis, and multiple regression analysis. Diagnostic tests to verify the validity of the regression model such as normality, linearity, muticollinearity, homoscedasticity and autocorrelation are done. The descriptive results revealed that respondents generally have a positive opinion of the bank's CSR efforts. The greatest mean score was given to ethical responsibility, which was followed by legal and economic obligations. The lowest mean score was given to philanthropic responsibility. All CSR characteristics show a positive and statistically significant relationship with company image, according to the correlation study. The regression results further demonstrated that 56.1% of the variation in company image can be explained by CSR characteristics taken together. All of the hypotheses were accepted because it was discovered that the four CSR dimensions has a positive and significant effect on the company's image. Legal and Economic responsibilities found to be the strongest predictors of Company image than Ethical and Philanthropic responsibilities as they have the highest standardized beta coefficient. The study concludes that corporate social responsibility plays a significant role in shaping company image. It recommends that banks strengthen ethical practices, enhance transparency and legal compliance, and strategically integrate and communicate philanthropic initiatives to improve corporate image and stakeholder trust. KEYWORDS: Corporate social responsibility, Company image, Ethical responsibility, Economic responsibility, Philanthropic responsibility, Legal responsibility