Browsing by Author "Elias, Kine"

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    Country of Origin Image Effect on Consumers’ Purchase Decision of Electronic Products in Ethiopia
    (Addis Ababa University, 2016-06) Elias, Kine; Negi, Rakshit (PhD)
    This thesis investigates the impact of Country-of-Origin image (COOI) on consumers’ purchase decision. Particularly, its objective is to explore the impact of COOI on Ethiopian consumers, when they buy electronic products originated from different countries. To this end, the literature and empirical review examines four variables that make up COOI, political dimension, economic dimension, technological dimension and human factors that are examined in light of their effects on Ethiopian consumers when buying electronic products. The modifier, product knowledge is also studied if consumers with and without knowledge about a product make their buying decisions differently. The research uses a quantitative data analysis based on questionnaires to respondents from different government and private firms. Some consumers around electronic shops in ‘Merkato’have have also been among the participants. The respondents were asked to indicate their opinions on the five point scales towards the four COOI variables, purchase decision and product knowledge. Then the data from the respondents were analyzed using SPSS, and five hypotheses, drawn from literature, were tested. The findings show that all country-of-origin-image (COOI) variables are used by Ethiopian consumers when buying electronic products and overall Country-of-Origin image is found to be an important product cue for Ethiopian consumers in evaluation of electronic products. The findings show that political dimension, technological dimension, economic dimension and human factors affect Ethiopian consumers in buying electronic products. The product knowledge variable was also tested and found to have an effect on Ethiopian consumers. The result showed that consumers with sufficient knowledge about a product still use human and technological elements of COOI but not the economic and political dimensions. As this research focuses on electronic products, future researches can focus on other product categories, in order to see what difference may be revealed when consumers are dealing with different product categories
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    Knowledge Management Strategic Framwork For Commercial Bank Of Ethiopia
    (Addis Ababa University, 2017-07-06) Elias, Kine; Hailemariam, Dr. Getachew
    To survive and prosper in today’s highly competitive environment, organizations need to develop sustainable competitive advantages. Organizations highly rely on their resources to gain a competitive advantage in the environment they operate. Knowledge has been considered by most organizations as an important resource for sustaining competitive advantage. These days, banks are operating in a highly dynamic and competitive environment. Thus banks are expected to duly recognize the importance of knowledge and the way it should be managed. The Commercial Bank of Ethiopia, as the biggest and oldest bank in Ethiopia, should be able to manage its knowledge resources and become a world class commercial bank, as stated in its vision statement. Therefore the main purpose of this study is to evaluate the knowledge management (KM) practice of CBE to understand the current position of the bank in relation to KM, and develop a KM strategic framework that is aligned with the organizational strategy. To this end, the study adopts a qualitative approach and uses a case study method. For the purpose of assessing the banks’ KM position, different KM maturity models were reviewed and General Knowledge Management Maturity Model (G-KMMM), developed by Pee & Kankanhalli (2009), has been selected. Based on the model, data was collected using close-ended interviews, developed by the same researchers who developed the maturity model, from 10 (ten) branch managers of ten selected CBE branches in Addis Ababa. The findings of the study showed that the CBE is at the first level of the G-KMMM, which is ‘initial’ maturity level and that there is little or no intention to formally manage knowledge in the bank. Based on the results, the proposed KM strategic framework is developed using a theoretical framework for KM strategy developed by Sunassee and Sewry (2002), as a foundation. And the proposed KM strategy framework can be used by the bank to strengthen the generation, sharing and application of knowledge; to equip itself with a more supportive knowledge-sharing and learning infrastructure; foster leverage of knowledge through partnerships; and promote a supportive KM culture.