Browsing by Author "Dino, Abdulaziz(PhD)"

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    Assessing contents and utilization of social behavioral change communication materials and media messages on HIV/AIDS, in Addis Ababa city Administration, HIV/AIDS prevention and control office
    (AAU, 2020-10) Betre Melese, Daniel; Dino, Abdulaziz(PhD)
    The study aimed at assessing contents and utilization of behavioral change communication materials and media messages on HIV, in Addis Ababa city administration HIV/AIDS prevention and control office. The recent HIV/AIDs status in the city administration, specially the most at risk population group, has a potential to affect the image of the city. This was the main reason to conduct this study. City administration HIV/AIDS prevention and control office and sub cities were taken as the focus of the study because the duty of directing, coordinating and implementing the city Administration HIV/AIDS policy was given by federal HIV/AIDS prevention and control office. The study employed qualitative research method in order to gain an in depth data about contents and utilization of behavioral change communication materials and media messages in the city Administration. Key informant interview, focus group discussion and document analysis were the research instruments that have been used for this study. In order to gather the intended data fifteen key informants were selected by using purposive sampling technique. Samples were selected both from city administration HIV/AIDS prevention and control office and five sub cities. Regarding document analysis radio and TV spots, life skill and peer education manuals, newsletters and broachers were selected purposefully and analyzed based on parameters of communication analysis. The collected data were organized according to the research questions and categorized under related data in a theme wise. The study also found out that sub city officers were not had a role of preparing behavior change communication materials and media messages depend on the real situation of their environment. Commonly most at risk population group were not happy to discuss on these communication materials because of their financial, out date of the materials and their educational problems. In all level of the office structure, there is no strong written monitoring plan or plan of action or system to understand the messages achieved their objectives or not. Finally, recommendations are forwarded regarding communication strategies, plans and tools.
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    An Assessment of Public Relations Practices: The Case of Ethiopian Federal Police Commission Public Relations Practices
    (AAU, 2021-03) Kassie, Biniam; Dino, Abdulaziz(PhD)
    Public relation is basically image building of any company or organization through various communication tools. The roles of public relations are establishing relationships with media organizations and, creating awareness to the public. Similarly, police institutions need public relations officers or directors to work with the public and other key organizations. And this practice of public relations is vital in pursuing their job well on both securing peace and stability and building the image of the commission. This study examined the issues pertaining to the activities of public relations practice in the context of the Ethiopian Federal Police Commission. A conceptual model derived from the review of literature that focuses on the organizational and public relations characteristics, communicators and public relations practice were used to guide this research. The qualitative approach was employed to collect and analyze data for the study. The data were collected through interviews with PRs Manager, media workers. The results of the data analysis showed that the practitioners are fairly trained. The PR department formed its own policy frameworks, regulations and communication infrastructures; however, there are some public relation activities practiced by the commission command unilaterally to serve different purposes particularly in communicating the public. As it was discussed under the conceptual model, the findings showed that the interaction between the internal and external environments on the communication activities seemed neglected. The practitioners are directly or indirectly have been influenced by senior or higher administrative staffs. For this reason, the public relations activities were not applied in accordance with the demand of the field public relations in the commission. Lack of man power (PRs) and financial resources are also the major problems for the communication aspects. As practitioners and journalists implied “Even if there were some documents which show outputs compiled by the organization within the past forty years, the amount is negligible and they were simply shelfed and brought to Ethiopian broadcasting corporation. Recent documents are seen in the library. In addition, it is assumed that the commission was open for and ready to interact with outside nongovernmental and governmental bodies without any shared vision through the public relations; however, most of the available collaborators’ public relations do not align with the agenda of the commission's public relations and this caused the commission public relations to be challenged by improper professionalism and untrained manpower and communication gaps with other organization public relations. Moreover, the public relations activities and strategies well designed in a way that they either attract or accommodate any external co-workers and collaborators without any shared visions using various public relations tools. Implications and recommendations were suggested in accordance with the major findings.