Browsing by Author "Dania Abdulmalik"

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    The Effect of Supply Chain Digitalization on The Logistics Performance of East Africa Bottling Share Company
    (Addis Abeba Universty, 2026-10) Dania Abdulmalik; Shiferaw Mitiku (PhD)
    Supply chain digitalization has emerged a critical strategy for organizations to improve logistics performance and remain competitive. Nevertheless, a considerable Ethiopian manufacturing companies have yet to capitalize on its potential. This study investigated the effect of supply chain digitalization on the logistics performance of East Africa Bottling Share Company (EABSC). A quantitative, explanatory research design was employed, and structured questionnaires were distributed to 101 employees across supply chain, logistics, IT, and operations departments, yiedling 67 usable responses collected. The data were analyzed using SPSS by descriptive statistics, correlation, and multiple regression analysis. The findings showed that supply chain digitalization at EABSC is implemented at a moderate level across all five SCOR dimensions, with Smart Manufacturing being the most diligently advanced and Reverse Logistics as the least. The regression results confirmed that Digital Planning, Smart Manufacturing, and Intelligent Delivery positively and significantly influence logistics performance, while Reverse Logistics showed an unexpected negative effect. Organizational, technological, and institutional challenges were all identified as moderate barriers to full digitalization. The study recommends that EABSC invest in integrated digital systems, strengthen employee digital capacity, and develop a coherent reverse logistics strategy to fully realize the performance benefits of supply chain digitalization