Browsing by Author "Bisrat Mulugeta"

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    Factors Influencing Online Purchase Intentions at Addis Ababa University College of Business and Economics: a Case Study of Kiosks
    (A.A.U, 2024-01-11) Bisrat Mulugeta; Abera Legesse
    This study investigates the factors influencing online purchase intentions among students at Addis Ababa University College of Business and Economics, focusing specifically on kiosk services. As e- commerce continues to grow, understanding the determinants that affect students' willingness to engage in online transactions is essential for enhancing service delivery and marketing strategies. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data from a diverse sample of students. Key factors examined include perceived ease of use, trust in online platforms, social influence, and perceived value. Findings indicate that trust and perceived ease of use significantly impact students' intentions to purchase online. Additionally, social influence plays a crucial role in shaping purchasing behaviors within the university community. The study concludes by providing recommendations for kiosk operators and policymakers to improve online purchasing experiences, ultimately fostering a more robust e-commerce environment in academic settings. This research contributes to the existing literature on online purchasing behavior in developing contexts and offers insights for future studies on e-commerce adoption among university students. Keywords: online shopping, purchase intention, Addis Ababa University, e-commerce, student behavior, trust, social media marketing.
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    Warehouse Receipt System in Ethiopia: Its Legal and Practical Significance with Emphasis on Its Role in Securing Transactions
    (Addis Ababa University, 2011-12) Bisrat Mulugeta; Zekarias Keneaa
    Agriculture constitutes the backbone of the Ethiopian economy; not only it attracts 90% of the Counu-y's export earnings but it also employs 85% of the Counu-y's labor force. In spite of its promising potential, the agricultural marketing system is underdeveloped and it is still in its u-aditional rudimentary order. Lack of rural access to finance is the fundamental problem hampering production, productivity and income of rural farm household. Financial institutions consider lending to small farmers risky (due to farmers' lack of adequate collaterals) and costly (due to high u-ansaction costs). In this Thesis, WHR system is suggested as an innovative mechanism that can rectify the marketing and finan cial problems of the agricultural sector by facilitating the conversion of inventories of agriculture into a readily u-adable Device, commonly known as WHRs. The receipts ca n be used either as collateral to access credit or as channel for dealing with the underlying conunodities. Generally, a well functioning system of WHRs provides higher prices, accurate weights and measures and credit to agricultural producers including smallholder farmers. I t is also advantageous for lending institutions as it provides them secure & easily liquidated form of collateral. Despite its half a century old legal rules governing the sys tem, Ethiopia has never been able to establish an effective WHR system and reap its benefit s. Among the various legal and institutional bottlenecks capping the implementation of the system in E thiopia, lack of active supervisory/regulatory body, absence of secondary legislation supplementing the WHR System Proclamation and the National Bank of Ethiopia'S Bills Market Directives (which has influenced banks to divert to long term loans) are the major ones. There are also challenges associated with the legal framework of the ECX warehousing business. In this Thesis, it is argued that besides creating conducive policy environment to the expansion of the warehousing indusu-y, building a uniform legal framework of WHRs system that is en forced by a national regulatory body is crucial to tackle the existing challenges. Moreover, the core activities that should be performed by the government, lending institutions and other stakeholders towards realizing the implementation of effective WHR system are outlined. Finally to highlight on the SU-ucture of the Thesis: the first chapter focuses on methodology and the second chapter provides general background of WHR system in the world and in Ethiopia. In the third Chapter the legal framework of Ethiopian WHR system is closely analyzed. The forth chapter is devoted to legal and practical aspects of collateralization of WHRs. Finally, concluding remarks of the writer are presented together with some recommendations.