Browsing by Author "Betelhem Tesfaye"

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    Digital Altruism and Social Intelligence Relationship among youth: Case of Addis Ababa University
    (Addis Ababa University, 2025-06) Betelhem Tesfaye; Dawit Mekonnen
    students through structured questionnaires. Descriptive statistics used to analyse demographic variables, while Pearson correlation and multiple linear regression were employed to examine the analytical power of each component of social intelligence on digital altruism. The findings reveal that social skills and social awareness are significant positive predictors of digital altruism, supporting the first two hypotheses. However, social information processing did not show statistically significant relationship with digital altruism, suggesting its influence may be mediated by other psychological or contextual variables. The study also found that most participants were between in their 20 - 22 years old, female students are more likely than male students to engage in digital altruism, and students in later years of university exhibit higher levels of digital altruism than those in earlier years. Platforms such as TikTok, Instagram, and YouTube primarily for entertainment and educational purposes use. These results contribute to the understanding of how different aspects of social intelligence shape prosocial behaviours in digital contexts. It highlights the importance of nurturing social emotional competencies in youth as a way of promoting ethical and empathetic digital engagement. The study concludes with recommendations for educators, policymakers, and digital platform developers to integrate social intelligence training into university curricula and digital literacy programs
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    Readers Satisfaction with Ethiopian Print Media the Case of Three Selected Amharic Private Magazines work
    (Addis Ababa University, 2014-06) Betelhem Tesfaye ; Negeri Lencho
    Med ia and society are interdependent. It is usual that Media works for the society in many ways. It works to protect the va lue and the moral of the society and mainly it endeavors to educate, in form and entertain the society. Any in format ion that is produced and presenfed by med ia has human element in it. Thus, these people have their own tastes, expectations and interests on media. If their taste, expectation and interest are not met with the contents of that specific media production, readers will have the question of satisfact ion/ dissat isfaction. This study endeavored to invest igate readers ' satisfaction/d issati sfaction of Fact, Addis Guday and Lomi magazines based in Addis Ababa. The study attempted to discover the reasons why people read those three magazines, and what sections of these magazines people prefer to read. It intended to ident ify where readers find magazines to read and to di scover what satisfy and dissatisfy them from the magazines they read. A total of 208 purposively selected magazine readers in Addis Ababa pa rticipated in the study. The study employed both quali tative and quant itative methods. The in struments used to collect data were questionna ires, inte rview and content analys is. The researcher used frequency and percentage for data analysis. According to the findin gs people read the three magazines for different reasons. In ge neral Add is Guday magazine readers are hi ghly satisfied with. Similarl y, most Fact magazine readers are satisfied with its contents. Most of Lomi magazine readers however are not happy with the design, photos published and its copy and pasting approach. The majority of the three magazine readers mostly prefer to read political analysis, presentat ion and critiques on current affairs. Many of Addis Guday magazine readers like to read health and science and technology issues whi le Lomi magazine readers like to read enteltainment contents. A significant number of magazine readers send their feedbacks to those magazines using social media, email and mostly discuss with friends and famil ies on what satisfy and dissatisfy them most.
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    The Effect Strategic Orientation on Creative Performance: The Moderating Effect of Innovation Culture: Evidence from the Ethiopian Telecommunications Sector.
    (A.A.U, 2024-10-15) Betelhem Tesfaye; LakewAlemu
    This study aimed to examine the impact of strategic orientations—market, entrepreneurial, technological, and learning—on creative performance within organizations, while also assessing the moderating role of innovation culture. The research addresses a significant gap in understanding how these orientations contribute to organizational success, particularly in a rapidly evolving business environment. Employing a quantitative research design, the study utilized a cross-sectional approach, gathering primary data through questionnaires administered to 228 employees and managers directly involved in strategic decision-making. A purposive sampling technique was employed to ensure the selection of relevant participants, and data were analyzed using SPSS version 26, incorporating multiple regression analyses to evaluate the relationships between variables. The findings reveal a strong positive relationship between SO and creative performance, with dimensions such as learning, entrepreneurial, technological, and market orientation significantly influencing creative outcomes. The moderation analysis indicated that innovation culture does not significantly alter this relationship, suggesting that while it plays a role, the foundational impact of SO remains paramount. The study concludes that fostering a robust strategic orientation is vital for enhancing creative performance in firms. It is recommended that organizations prioritize the development of their strategic orientations, particularly focusing on the dimensions identified, to cultivate a culture of creativity and innovation. This research is significant as it not only deepens the understanding of the role of SO in driving creative performance but also emphasizes the need for a strategic framework that can support sustainable innovation without relying solely on external moderating factors like innovation culture. The findings contribute to the literature on strategic management and creativity, providing valuable insights for practitioners in the telecommunications industry and beyond. Keywords: Strategic Orientation, Creative Performance, Telecommunications, Innovation Culture, Organizational Strategy.