Browsing by Author "Betelhem Tesfaye"

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    Digital Altruism and Social Intelligence Relationship among youth: Case of Addis Ababa University
    (Addis Ababa University, 2025-06) Betelhem Tesfaye; Dawit Mekonnen (PhD)
    This study investigates the relationship between digital altruism and components of social intelligence that are social skills, social awareness, and social information processing among undergraduate students at Addis Ababa University. Grounded in the growing intersection between prosocial behaviour and digital interaction, the study utilized a quantitative approach, collecting data from 115 undergraduate social work students through structured questionnaires. Descriptive statistics used to analyse demographic variables, while Pearson correlation and multiple linear regression were employed to examine the analytical power of each component of social intelligence on digital altruism. The findings reveal that social skills and social awareness are significant positive predictors of digital altruism, supporting the first two hypotheses. However, social information processing did not show statistically significant relationship with digital altruism, suggesting its influence may be mediated by other psychological or contextual variables. The study also found that most participants were between in their 20 - 22 years old, female students are more likely than male students to engage in digital altruism, and students in later years of university exhibit higher levels of digital altruism than those in earlier years. Platforms such as TikTok, Instagram, and YouTube primarily for entertainment and educational purposes use. These results contribute to the understanding of how different aspects of social intelligence shape prosocial behaviours in digital contexts. It highlights the importance of nurturing social emotional competencies in youth as a way of promoting ethical and empathetic digital engagement. The study concludes with recommendations for educators, policymakers, and digital platform developers to integrate social intelligence training into university curricula and digital literacy programs
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    The Effect Strategic Orientation on Creative Performance: The Moderating Effect of Innovation Culture: Evidence from the Ethiopian Telecommunications Sector.
    (A.A.U, 2024-10-15) Betelhem Tesfaye; LakewAlemu (PhD)
    This study aimed to examine the impact of strategic orientations—market, entrepreneurial, technological, and learning—on creative performance within organizations, while also assessing the moderating role of innovation culture. The research addresses a significant gap in understanding how these orientations contribute to organizational success, particularly in a rapidly evolving business environment. Employing a quantitative research design, the study utilized a cross-sectional approach, gathering primary data through questionnaires administered to 228 employees and managers directly involved in strategic decision-making. A purposive sampling technique was employed to ensure the selection of relevant participants, and data were analyzed using SPSS version 26, incorporating multiple regression analyses to evaluate the relationships between variables. The findings reveal a strong positive relationship between SO and creative performance, with dimensions such as learning, entrepreneurial, technological, and market orientation significantly influencing creative outcomes. The moderation analysis indicated that innovation culture does not significantly alter this relationship, suggesting that while it plays a role, the foundational impact of SO remains paramount. The study concludes that fostering a robust strategic orientation is vital for enhancing creative performance in firms. It is recommended that organizations prioritize the development of their strategic orientations, particularly focusing on the dimensions identified, to cultivate a culture of creativity and innovation. This research is significant as it not only deepens the understanding of the role of SO in driving creative performance but also emphasizes the need for a strategic framework that can support sustainable innovation without relying solely on external moderating factors like innovation culture. The findings contribute to the literature on strategic management and creativity, providing valuable insights for practitioners in the telecommunications industry and beyond. Keywords: Strategic Orientation, Creative Performance, Telecommunications, Innovation Culture, Organizational Strategy.