Browsing by Author "Betelhem Andargachew"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Audience Satisfaction with Addis Media Network Addis Entertainment
    (Addis Ababa University, 2023-12) Betelhem Andargachew; Amanuel Gebiru (PhD)
    This study aimed to assess the satisfaction of Addis Media Network Addis entertainment program viewers. Public dissatisfaction with Addis media network has prompted this study to investigate audience satisfaction with the station's programming. To measure audience satisfaction levels, a survey employing Likert scales was used to gather the necessary data. Mean scores of satisfaction scales and respondent percentages were employed for data analysis and interpretation. The questions were examined in light of eleven factors that influence audience gratification. This study investigated the satisfaction level of viewers with an AMN Addis entertainment program using quantitative and qualitative methods like questionnaire and individual interviews. Researchers deliberately chose viewers and even interviewed the program's editors and producers. The findings show the program fails to meet viewers' expectations and doesn't align with their needs or preferences. Based on the findings, recommendations are suggested on how to improve the program to gratify the audiences and it is evident that AMN Addis entertainment programs fall short in meeting the expectations of their viewers by failing to produce and broadcast content that aligns with their preferences.