Browsing by Author "Bekele, Tadesse"

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    Challenges and Opportunities of Investment in Tourism: A Case Study of Addis Ababa, Ethiopia
    (Addis Ababa University, 2012-06) Bekele, Tadesse; Feseha, Mulugeta (PhD)
    Addis Ababa has potential for attracting touri sts because it's the center of international conferences and the city is the entry point for most of international tourists. Although the city has also much to offer, investment is not sufficient for upgrading its attractions and tourist service providing institutions. The main purpose of this study is to present specifically a situation of tourism investment in Addis Ababa. The study has assessed challenges and opportunities of investment in tourism sector in the city. The design of the study is descriptive and has employed both quantitative and qualitative research approaches. The researcher used instruments such as interview, questionnaire, focus group discussion and existing secondary sources for data gathering. 128 questionnaires were distributed to investors selected from licensed star hotels and tour operators. But only about 102 questionnaires were returned and analyzed. Interview has also been conducted with different governmental and non-governmental bodies found in Addis Ababa. The data was analyzed b)' triangulating both quantitative and qualitative method s. The finding of the study shows many challenges and opportunities of tourism investment in Addis Ababa. The main challenges include bureaucratic problem, in sufficiency of basic infrastructures, low promotion in the sector, macroeconomic instabi lity and problem of implementation capacity. According to this study general opportuilities of tourism investment include good attention of government, large market size, and mixed market economy, existence of ample resources and availability of trainable man power. The sectors of investment opportunities include public infrastructures such as transportation, telecommunication, water supply, electricity etc and tourist infrastrnctures such as hotels, restaurants, tour operation, conference centers, recreation centers etc. In general, even if the city has many opportunities of tourism investment, the pelformance of investment was found to be at low level. Key words: Tourism, Investment, Challenges, Opportunities, Addis Ababa