Browsing by Author "Bekele, Abebaw"

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Documentation of Some Peculiar Cultural Features of Traditional Poetry School; The Case of Debre Meheret Abun-bet St. Gabreal Monastery Qene School, Gonderer
    (Addis Ababa University, 2010-06) Bekele, Abebaw; Gelaw, Sirgiw (PhD)
    This study was designed for the documentation purpose on the cultural practices of the anicient traditional church school. For this purpose one of the Qene school in Gondar, Debre Mehiret Abund Bet Seint Gebrel Monstry Qene school was selected based on some important considerations like: the number of students, background of the students, the facility of the school and the duration of the school. Interview based questions check lists, focus group discussion content analysis and participation observation were the method used to collect the necessary data. Interview based questions were given to 10 interviewers (students, teachers and other respondents), focus group discussion were made among the students audio recorder photo and video cameras were also used. All the methods were focused on the cultural elements of the school, to find out the most common cultural practices in the school, the actual condition of these practices and some problems that the students and the teachers faced with. Thus based on the collected data, the Housing Culture, the Clothing Culture, the Students relationship, Conflict and its resolution, the Teaching Learning and the Culture of Searching for food, are discussed in the paper. The study also find out the change in the above practices, though, the extent of the change varies. Except the Housing Culture which remains more or less unchanged, the other practices are highly changed, and economic problem is the serious one and it brings the change in the school’s practices. Due to the change in the traditional way of searching for food i.e., Begging, the other practices are also becoming changed. And the study made some possible recommendations aimed at supporting the school. So as to make the school more functional as it was previously.
  • No Thumbnail Available
    Item
    The Effect of Customer Relationship Marketing on Customer Retention: case of Nyala Insurance S.C
    (Addis Ababa University, 2018-06-13) Bekele, Abebaw; Andualem, Getie (PhD)
    In today’s highly competitive market structure, winning customers' mind demand to think beyond the current sales volume horizon, and companies deliver superior value to their target customers and provide more satisfaction than its competitors. Otherwise, these customers switch to competitors who can satisfy them more. Reducing customer defections enables to increase future profits. Long-term relationship with customers reduces transaction costs. Thus, lifetime value of a customer is given immense attention. Hence the main purpose of this study is to examine the effect of customer relationship marketing on customer retention in case of Nyala Insurance S.C.. Customer relationship marketing can be measured using the following variables: Trust, Commitment, Satisfaction, Communication and Relationship Benefit. The research is explanatory by nature and it follows a quantitative approach, thus a deductive research approach was used. Data were collected through a five points Likert type summated rating scales of questionnaire. Relatively a large sample of three hundred fifteen was surveyed. Correlational and regression analysis has been deployed to determine the strength of association between the dependent and independent variables. Once the use of these regression and correlation analysis is warranted; that is, after the analysis test is qualified then the coefficient of regression analysis is used to substantiate or disprove the formulated hypothesis.