Browsing by Author "Beab Cherenet"

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    The Effect Export Banking Service Quality on Marketing Performance in the Case of Selected Private Banks
    (A.A.U, 2025-05-30) Beab Cherenet; DejeneTulu (PhD)
    The purpose of this research was to examine the impact of export banking service quality on the marketing performance of some selected private banks in Ethiopia. I endeavored to examine the influence of some of the most crucial service quality determinants like reliability, assurance, empathy, responsiveness, and composite service quality on customer loyalty, word of mouth, and market share growth among the exporters. To attain this, I used a quantitative research methodology of the deductive type based on the following service quality theories, formulating hypothesis. I gathered data from 180 export customers of Enat Bank, Awash Bank, Gadaa Bank, Sinqee Bank, and Bunna Bank, mostly in Addis Ababa, and then analyzed 144 clean responses using SPSS. It also found that empathy contributed the most to marketing performance, after reliability, responsiveness, and overall service quality. To everyone's surprise, though, while reliability hadn't shown an exact positive relationship, its impact was not statistically significant. What it really comes down to is banks actually succeeding in export markets having to make efforts in establishing actual human relations, responsiveness, and hiring effective, reliable people. It's not consistency today—it's offering service exporters must become comfortable with. So for banks that have to improve these service quality areas if they are going to stay competitive and meet the rapidly changing needs of their export customers, it's crucial.Keywords:BankingServicequality,customer satisfaction& Marketing performance