Browsing by Author "Bayush Belachew"

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    The Adoption Barriers of Digital Wallet Services the Case of Telebirr at Gelan City Administration
    (Addis Ababa University, 2022-06) Bayush Belachew; Zegeye Muluye (PhD)
    Telebirr is an Ethio telecom mobile payment and digital wallet service that allows clients to do various financial transactions using their phones. The general objective of this work was to Study adoption barriers of digital wallet services of Telebirr by specific case of Gelan City Administration. This research work is the study of a Telebirr services mainly on issues of Telebirr adoption barriers by selecting Gelan City Administration as the study area. The study used a quantitative cross-sectional approach of doing research and collected data by sample survey design through structured questionnaire. For this study the primary data was collected from 422 Telebirr users from the Gelan City Administration who are willing to answer the questionnaire. Telebirr Head office and also Gelan Ethiotelecom sales center were also interviewed to get the supportive and starting information for the study and also to decide the study population. Several documents from the Ethiotelecom website and other sources were also reviewed. The statistical tools IBM SPSS (Statistical Package for Social Sciences) statistics version 26 and excel sheets were used to analyze the primary data. The innovation resistance theory (IRT) which was adopted from Kaur et al. (2020) was used to determine how functional and psychological adoption barriers affect Telebirr users' intentions to continue using and recommending it to others. Usage barriers (UB), risk barriers (RB), value barriers (VB), image barriers (IB), and tradition barriers (TB) were the five independent variables of the IRT barriers, with usage intentions (UI) and intents to recommend (ITR) as the two dependent variables. Twenty nine questions were asked on Telebirr adoption barriers. It has been concluded as that Telebirr is not adopted well in Gelan City Administration and also showed that the respondents have different level of awareness, different level of usage behaviors and affected by different types of IRT barriers on Telebirr issue. This barriers has influenced the respondents use intension and recommendation intension for friends. The four barriers UB, VB, IB and TB are important in explaining the UI of consumers towards Telebirr. And the four IB, TB, RB, and VB are important in explaining the ITR of consumers towards Telebirr. Keywords: Telebirr, Adoption Barriers, Innovation Resistance Theory (IRT)