Browsing by Author "Ayalew, Netsanet"

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    Country of Origin Effect on Ethiopian Consumers’ Evaluation of Indian Pharmaceutical Drug
    (Addis Ababa University, 2014-06) Ayalew, Netsanet; Ensermu, Matiwos (PhD)
    The research was undertaken to discover the effect of country-of-origin (COO) on Ethiopian consumers’ evaluation of Indian pharmaceutical drug. The study is grounded on past research which suggests that COO influences consumers’ product evaluations more than it influences purchase intentions. The research is quantitative research and explanatory research approach were used carry out the research activities as well as to meet the desired objective. The importance of antecedents and moderators of the COO are investigated. 337 Ethiopian consumers who purchase pharmaceutical drug were surveyed using a structured self-completion questionnaire; all the respondents were surveyed in Addis Ababa, capital city of Ethiopia. Ethiopian consumers have a positive image of India but have a negative impression regarding Indian pharmaceutical drug, which has an influence on their evaluation of the pharmaceutical drug. In addition, Ethiopian consumers are COM and quality conscious when evaluating medical products. The extrinsic cues of COM and brand and price strongly influence Ethiopian consumers’ pharmaceutical drug evaluation. However, the study also finds that most Ethiopian consumers have a low level of knowledge of pharmaceutical drug and rely considerably on a product’s COO in their evaluation of this product category. This study suggests that the awareness levels of Indian pharmaceutical drug need to be raised possibly by Indian pharmaceutical product importers and the companies could leverage from the Ethiopian consumers’ perception of pharmaceutical drug from India being cheap/Low price. The research covered only two aspect of the COO construct (COM and COB) which can be raised as a limitation of the study
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    Determinant of Urban Multidimensional Poverty: a Household Level Analysis in the Case of Kolfe Keraniyo Sub City of Addis Ababa City
    (Addis Ababa University, 2021-09) Ayalew, Netsanet; Goshu, Andualem Ph.D.
    Poverty is a problem in all countries, but it is particularly acute in Sub-Saharan Africa. Ethiopia is working to eradicate poverty in all of its forms as part of the nation's 2030 fundamental goals. As a result, it is vital to measure urban poverty in order to advance the effort. As a result, the study's goal was to look into the factors that contribute to urban poverty at the household level in Addis Ababa in the case of Kolfe Keranio sub city. The data for the study were taken from 398 sampled households residing in Kolfe Keranio. Both descriptive and Econometrics analysis are employed in the data analysis. The determinants of being multidimensionally poor are investigated using a logistic regression model. According to the descriptive analysis, 65.32 percent of the households in the sample are multidimensionally poor. The intensity of poverty is 89.0% and the adjusted headcount ratio is found to be 64.57%. The living standard component (34.6%) contributes the most to the overall multidimensional poverty of the sample households, followed by the education (15.4%) and health dimensions (3.0 percent). Asset indicators (63.8 percent) and cooking fuel (59.0 percent) had the biggest relative contributions to the total multidimensional poverty index of the study region among the ten multidimensional poverty index variables. In addition, the results of logistic regression revealed that the being male household, being married household head, being employed house head and being obtained loan are statistically significant determinants of households being multidimensionally poor. Policy implications that prioritize living standards and education, as well as policy implications that take key elements into account in poverty reduction initiatives, are essential.