Browsing by Author "Assefa, Mesfin"

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    The Influence Of Pricing Strategies On Consumer Purchase Decision Particularly A Case Study Ambassador Garment Plc In Addis Ababa
    (Addis Ababa University, 2019-05) Assefa, Mesfin; Belayneh, Temesgen (PhD)
    The aim of this study was to investigate the influence of different pricing strategy on consumer purchase decision of Ambassador Garment PLC. Clear understanding of these factors will enable Ambassador Garment marketing managers to develop suitable marketing strategies, business models, processes, and Suitable pricing strategies. To address the research objective 138 sampled customers were selected. Purposive and convenience sampling methods were used. Questioners were distributed to conveniently selected customers and Data gathered were analyzed based on these 138 samples customers’ response using SPSS 20 software package. Descriptive statistics and explanatory research design were employed. All out puts were reported using percentage, mean, standard deviation, correlation analysis and regression result. The result indicates that among different pricing strategies Discount pricing and Odd pricing found to have the highest correlation with consumer purchasing decision of Ambassador Garment PLC. Thus, one can conclude that Price discount and Odd pricing strategies had the most statistically significant factors influences customers to prefer Ambassador Products. Consumers are not preferred the firm that charges high introductory price for new Ambassador produces. Based on the finding this research recommends Ambassador Garment PLC may consider offering various discounts aimed at all persons. The company also advised to identify dynamic pricing to attract their high involvement of consumers. Also, it is better to Ambassador Garment to take a caution when introducing a new price promotion. Better to sell with lower and discount price for the new items produced in the company. The company doesn’t advisable to set high price during the introductory phase of product instead better to use discount pricing during introductory of new products
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    An Investigation of Community Participation in Integrated Municipal Solid Waste Management System in Lagatafo Lagadadhi Town, Oromia Regional State of Ethiopia
    (2020-06) Assefa, Mesfin; Girma, Birhanu (PhD)
    The environmental and health impacts as well as economic opportunities presented by waste management in the Lagatafo Lagadadhi town, one of the fastest and the emerging town in the Oromia National Regional Stat of Ethiopia, is not comprehensively and systematically studied. The purpose of this study is to fill this gap in the literature by investigating how solid waste is being managed within the context of community participation in the study area. The study employed a mixed method research using both quantitative and qualitative data. The quantitative portion which is descriptive survey helps to describe the phenomenon under study, and the qualitative data enriched the descriptions generated by and from the quantitative ones to landmark the study. The quantitative data was collected through questionnaire from 384 households; whereas, the qualitative data was gathered using structured interview with 5 key informants, one FGD which has 8 discussants, field observation at different times and various documents. The study reveals that community participation is dismally poor in solid waste management in a town with an average per capita solid waste generation rate of 0.41 kg/cap/day at household level. Although the composition varied due to seasonal conditions, food and biodegradable wastes comprised 76.5% of household wastes. The study shows that most of the solid wastes (49.6%) were burned at the household level and at the dump site. The town’s solid waste management budget, accounting about 11% of the municipality’s budget (less than half of the average for low-income countries), is woefully inadequate, to cover all operational costs related to Solid Waste Management. The improper management of the solid waste is adversely affecting the residents of the town through water and air contamination, drainage blockages, and the local economy. The study recommends that the improvement of solid waste management through increased coverage and community awareness concerning the segregation of solid waste in order to practice integrated solid waste management through community participation. Finally, the researcher calls on the municipality to implement the Integrated Solid Waste Management plan developed as part of this study.