Browsing by Author "Alemayehu, Mulatu"

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    Exploratory Study on the Coverage of Rural Development News on Ethiopian Radio: Case Study of 8 PM (Evening) News
    (Addis Ababa University, 2007-08) Alemayehu, Mulatu; Natarajan, Vaidyanathan (PhD)
    The study was conducted to explore the extent of the coverage of development issues on Ethiopian Radio’s evening 8:00 Pm news. Moreover, the research tried to examine the priority Radio Ethiopia gives to development issues the chief goal of the country. Since it has a large audience, a wide coverage, and is aired daily, Ethiopian Radio evening 8:00 Pm news was purposely selected. To assess the main objectives of the projects, the researcher employed content analysis to gather quantitative data. To develop and support this data and to arrive at a comprehensive conclusion, interviews were conducted with journalists and other relevant bodies. The data obtained through interviews were discussed and analyzed qualitatively. The researcher selected a sample of a month, from April 9 to May 8, 2007. The news items’ content was categorized into different groups in a bid to answer the research questions. One of the research questions was to what extent radio covers rural development activities. For the conceptual frame work, different development theories and the Ethiopian development plan were briefly reviewed. Since the government development plan heavily depends on the concept of Agricultural Development Led Industrialization (ADLI), which gives emphasis to rural development, it will be taken as a subject of the study. It is the assumption of the research project that media are a promoter and supporter of the development activities of the country and that journalists have to set agenda purposely for the salient issues. Hence agenda setting theory was used as a central theory The findings of the research revealed that Ethiopian Radio as an agenda setter was rather weak. Rural development news items got relatively little coverage and frequency distribution during the selected period of a month. The research paper argued that rural development as a national agenda could get better coverage and frequency.
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    Framing Analysis of Conflict in the Tigray Region: The case of Ethiopian Broadcasting Corporation (EBC) and Ethiopian Satellite Television and Radio (ESAT)
    (2021-06) Kinfu, Gira; Alemayehu, Mulatu
    In Ethiopia, an internal armed conflict has recently erupted between the federal government and the Tigray regional state ruling party (TPLF). So, this research was selected to investigate the media coverage and the framing of this conflict. The main purpose of this study was to examine how the Ethiopian Broadcasting Corporation (EBC) and Ethiopian Satellite Television and Radio (ESAT) television news channels covered and framed the conflict and also to identify their contribution to peace resolution during their coverage of the conflict. In order to accomplish the research, four basic questions were prepared. To answer these fundamental questions, the study used a descriptive case study research design, a qualitative and quantitative research approach, as well as content analysis. It also used a purposeful sampling method to answer the research questions. To inform the study, agenda setting and framing theories were used. According to the quantitative content analysis findings, the conflict has received wide coverage in both media outlets. In their news reporting of the conflict, the media do not contribute that much to peace resolution. They do not depict peace-oriented journalism. The framing analysis results also show that in their coverage of the incident, both media outlets depicted the incident or the conflict as a law enforcement operation aimed at restoring law and order. In the identified war journalism frame, they portrayed the conflicting groups as winners and losers. But their perspective on portraying the incident was quite different. EBC depicted the incident as a war between the country's destroyer and its protector. ESAT, in contrast, described it as a conflict between two groups whose goals are incompatible. The law enforcement term and defeated vs victory elements are more salient in the news reports. This research recommends both the media to consider their reporting of the conflict according to journalism norms and also their contribution to peace initiatives and reconciliation during conflict reporting.