Browsing by Author "Alamneh, Birhanu"
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Item The Impact Of Prize Linked Saving Program On Saving Culture Of Individuals(Addis Ababa University, 2018-07-07) Alamneh, Birhanu; Mekonnen, Worku(PhD)The Commercial Bank of Ethiopia has been running a Prize Linked Saving Program with a great deal of fund. However, its impact had been left unevaluated. Hence this research was done on the impact of Prize Linked Saving Program on saving culture of individuals. This research has been done using a systematic sampling technique and data were collected from randomly selected respondents through semi-structured questionnaire, which were analyzed using both descriptive and econometric models of the logit and matching on the propensity score. The results of the research were supportive enough to conclude that perception of individuals is minimal and the program has a positive impact which is found to be significant at 95% level of confidence. Finally, the research has recommended; exertion of maximum effort to improve the public perception and adjust the prize mix to make attractive to the mean individual and the program has to continue to run with some adjustments of form