Browsing by Author "Aklilu Beyene"

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    The Contribution of Public TVET Colleges for Tourism Development in Addis Ababa
    (Addis Ababa University, 2022-09) Aklilu Beyene; Desalegn Amsalu (PhD)
    The primary goal of this research was to assess the contribution of Addis Ababa public hotel and tourism TVETs for tourism development. The study also sought to assess the availability of TVET-trained labor, as well as the tourism industry's demand, the quality of training, and the main challenges faced by TVET institutes. This study employed a descriptive survey design and a mixed research approach. Questionnaires and semistructured interviews were used to collect data from star-rated hotel managers and human resource managers, TVET institute deans, and hotel and tourism department heads. A total of 106 participants were chosen at random from various hotels for this study. The questionnaire receives responses from 103 hotel managers and human resource managers. 11 TVET deans and 11 TVET hotel and tourism department heads were interviewed. According to the findings of the study, 25.3% of the workers in the hotel and tourism sector are trained in public TVET. The demand for trained employees in the hotel industry is the most important factor driving TVET hotel and tourism training in Addis Ababa, followed by the quality of training and the supply of TVET-trained employees. TVET colleges face various challenges: capital challenges; trainer attitude, commitment, and readiness challenges; trainee attitude towards the hotel and tourism department challenges; and hotel and tourism sector challenges to hire TVET trained workforces are main in producing quality workforce. The study made recommendations aimed at increasing TVET's contribution to delivering quality workforce based on sector demand.
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    The Role of Customer Based Brand Equity on Customer Satisfaction of Private Commercial Banks in Ethiopia.
    (Addis Ababa University, 2023-06) Aklilu Beyene; Mesfin Workineh (PhD)
    The purpose of the study is to determine the relationship between the dimensions of customer based brand equity and customer satisfaction. Customer based brand equity have five dimensions: brand awareness, brand association, brand loyalty, perceived quality, and other proprietary assets. The first four are directly related to customer. Thus, the fifth dimension of other proprietary asset is not included as explanatory factor. Accordingly, the explanatory variables are brand awareness, brand association, perceived quality, brand loyalty, and overall brand equity and their impact on customer satisfaction as dependent variable. The study examined which dimensions has strong influence on customer satisfaction in private commercial banks in Ethiopia. Data is gathered using structured questionnaire, from four selected private commercial banks operating in Ethiopia. The data is analyzed using SPSS. The correlational results showed the presence of positive and significant correlation between the independent variables and the dependent variable. Brand loyalty, perceived quality, and overall brand equity are found having significant and positive impact on the satisfaction of customers of private commercial banks in Ethiopia than brand awareness and brand association. The study recommends that as the current banking sector has high level of competitions, brand equity has high impact on customers’ satisfaction. This implies Powerful brands provide long-term security and growth, higher sustainable profits, and increased asset value of private banks. Thus, private commercial banks should focus more on brand loyalty, perceived quality and overall brand equity to enhance customer satisfaction and thereby endure future flow of income and increase profitability and shareholders’ value. The study is expected to contribute in the formation and implementation of customer based brand equity policy and procedure that can increase customer satisfaction to the private banking industry. Further research works can also be done with reference to this research work